Watson Health Imaging - Product Marketing Specialist

Job description

The newly formed IBM Watson Health business unit is now looking for talented individuals destined to usher in the next era of healthcare. We live in a moment of remarkable change and opportunity. The convergence of data and technology is transforming healthcare and life sciences organizations in every way. New roles are being created that never existed before to meet the demands of this transformation.

Job Summary

The Product Marketing Specialist is primarily responsible for the marketing activities for products in their assigned portfolio. This position is responsible for building organizational understanding of the market, crafting the differentiating messaging for products, developing the product marketing strategy, and producing deliverables for the sales and marketing organizations at Watson Health Imaging.

Essential Job Duties:
·  Support development of go-to-market strategy, messaging and content plan to drive demand and lead generation activities
·  Assist conducting voice of customer studies (1-1 interviews, focus groups, surveys) and secondary market research
·  Building competitive analyses, conducting win/loss analyses, understanding market trends, and providing insights to the business to help guide roadmap and strategy
·  Crafting the go to market messages with clearly defined differentiators
·  Developing market segment problem statements, using business cases and scenarios.
·  Collaborating cross functionally with offerings management, marketing functions, and sales
·  Identifying and communicating possible improvements in the work process.
·  Supporting and implementing robust product launches and managing the cross-functional implementation of the plan
·  Providing differentiating value propositions, product positioning training, trade show business justification documents, and collateral content for the Sales and Marketing organizations at Watson Health Imaging
·  Creating diverse marketing collateral such as case studies, data sheets, whitepapers, FAQs, blog posts, ROI tools, and sales presentations. Tracking feedback to measure performance and adjusting marketing accordingly
Auto req ID

88377BR
Required Education

Bachelor's Degree
Role ( Job Role )

Product Marketing Professional
State / Province

ILLINOIS
Primary job category

Marketing & Communications
Contract type

Regular
Employment Type

Full-Time
ERBP

Yes
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 25% or 2 days a week (home on weekends- based on project requirements)
IBM Business Group

Watson Health
Preferred Education

Master's Degree
City / Township / Village

CHICAGO
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  Bachelor's in business or marketing
·  2-3 years of healthcare product marketing or healthcare product management experience
·  Strong understanding of health industry, regulatory requirements and quality management system
·  Extremely strong written and verbal communication skills
·  Excellent people and management skills to interact with cross-functional teams and third parties
·  Functional knowledge of sales, marketing and development processes
·  Strong project management skills
·  Excellent problem-solving skills
Country

United States
Preferred Technical and Professional Experience

·  MBA preferred
·  Medical imaging experience preferred
Secondary Job Category

Other Marketing
Eligibility Requirements

·  None
New Collar Role

No