Product Marketing Manager

Job description

Product Marketing Manager, IBM Corporation, Austin, Texas: Develop a brand strategy to support the business objectives. Provide guidance to marketing and extended marketing functions. Collaborate with stakeholders to shape and deliver brand messages. Work with
product marketing and offering management teams. Conduct market research, buyer survey and SEO analysis to make data-driven product naming decisions. Develop engaging demos and activations for digital and event brand experiences. Utilize marketing strategy, product
marketing, brand management, market research, and project management. Required: Bachelors degree or equivalent in Business Administration, Economics or related and one (1) year of experience as a Project Manager or related. One (1) year of experience must include utilizing marketing strategy, product marketing, brand management, market research, and project management. Full time. R205.

To apply externally, go to http://www.ibm.com/us . On home page, go to “Search All Jobs” and “Apply” and type in the requisition number.

To apply internally, go to http://w3-01.ibm.com/hr/web/recruitment/gom/index.html and enter requisition.

Auto req ID

328936BR
Role ( Job Role )

Product Marketer
State / Province

TEXAS
Primary job category

Marketing
Company

(0147) International Business Machines Corporation
Contract type

Regular
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

No
City / Township / Village

Austin
Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Secondary Job Category

Market Development & Insights
Position Type

Professional