Digital Strategist
Cambridge (Cambridgeshire)
Job description
This role will act as managing editor of SecurityIntelligence.com, our award-winning thought leadership website for cybersecurity professionals. Individual will be responsible for the day-to-day editorial operations of the site which includes working with our agency, overseeing content calendars, managing 100+ internal and external contributors, and ensuring the quality of all content published. Individual will be the main point of contact for all contributing authors, onboard new contributors, and develop resources to educate new and veteran contributors in best practices for content marketing, SEO, etc. Other responsibilities include working closely with internal stakeholders and agency partners to develop and execute content strategies and editorial policies.
Auto req ID
188978BR
Required Education
High School Diploma/GED
Role ( Job Role )
Digital Strategist
State / Province
MASSACHUSETTS
Primary job category
Marketing & Communications
Company
(0147) International Business Machines Corporation
Contract type
Regular
Employment Type
Full-Time
Is this role a commissionable/sales incentive based position?
No
Travel Required
Up to 10% or 1 day a week
IBM Business Group
Security
Preferred Education
Master's Degree
City / Township / Village
CAMBRIDGE
EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise
· BS/MS degree in marketing or journalism
· Strong knowledge of digital marketing
· Knowledge of SEO/SEM
· Superior writing and editing skills
· Highly creative, able to identify target audiences and devise digital campaigns that engage, inform and motivate
· Understanding of how to optimize landing pages and user funnels
· Understanding of A/B and multivariate testing
· Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
· Strong analytical skills and data-driven thinking
Country/Region
United States
Preferred Technical and Professional Experience
· Familiarity with WordPress or other content management systems
· Basic knowledge of HTML
· Knowledge of or interest in technology and cybersecurity
Secondary Job Category
Performance Marketing
Eligibility Requirements
· None
Position Type
Early Professional
Early Professional Track
Track unaligned
New Collar Role
Yes