Digital Marketing Manger
Beijing, 中华人民共和国 Marketing
Job description
Responsibilities include:
• Plan and execute all digital marketing, including SEO/SEM, display advertising, display remarketing and paid media to increase top of funnel lead creation
• Collaborate with internal teams to create landing pages and optimize the user experience across the entire end-to-end flow from impressions to clicks, to trials and purchase
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Auto req ID
164109BR
Required Education
Bachelor's Degree
Role ( Job Role )
Performance Marketing Professional
State / Province
BEIJING
Primary job category
Marketing & Communications
Company
(0684) IBM (China) Co., Ltd.
Contract type
Regular
Employment Type
Full-Time
ERBP
Yes
Is this role a commissionable/sales incentive based position?
No
Travel Required
Up to 10% or 1 day a week
IBM Business Group
CHQ/OTH
Preferred Education
Master's Degree
City / Township / Village
BEIJING
EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise
• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Coremetrics, Omniture, WebTrends)
• Experience in setting up and optimizing Baidu Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
Country/Region
China
Preferred Technical and Professional Experience
none
Secondary Job Category
Performance Marketing
Eligibility Requirements
none
Position Type
Professional
Early Professional Track
Not Applicable - Professional Hire