Brand Designer

Job description

The mission of the Brand Experience Design organization is to create a quality, differentiated, end-to-end experience for IBM Research. Within the organization, the Brand Identity and Content group is responsible for creating a unified narrative, content and expression of the IBM Research. The goal of the group is to define and communicate, through the most sophisticated experiences, the vision and work of IBM Research. At the same time, through the design direction that the group sets, every experience and encounter, internally and externally, will be impacted by the verbal and visual communication support we give the organization. Our work crosses nearly every category of output: research and strategy, communications, content development, symbology and systems, web and digital experiences, tools and training.

Role:
We are looking for an experienced and highly motivated Brand Designer who is passionate about ideas, branded experiences, and sophisticated design. As part of the IBM Research design team, the Designer will play a critical role in shaping the visual communication of key IBM Research content experiences and interactions. You must have both a conceptual mind, and a strong attention towards strategic, simple, smart design systems, and a keen eye for a modernist approach to typography and information design. The right candidate should have experience working across media—web, print, environment, social, application, motion and video, as well as conceptual skills with identity design, iconography, and brand systems. They will be primarily responsible for designing much of IBM Research's marketing and communications, working closely with those teams, and producing content such as social media posts, internal programs, signature presentations, editorial content, posters and signage, and events and experiences. The work will also include providing photo, video, and illustration direction based on individual project needs. This individual will interact with other IBM business units and suppliers as they support the output of our team and the vision of the Creative Director.

The work locations are Cambridge, MA or New York City, NY, or Yorktown Heights, NY.

Responsibilities:
• Designing branded digital and physical experiences, templates, and assets.
• Lead/Co-Lead projects from conception, design, to execution and advocacy.
• Provide motion and animation support when related to branded elements.
• Develop IBM design systems and standards that can scale across IBM Research.
• Bring abstract concepts to life though typography, illustration, iconography and photography.
• Effectively communicate conceptual ideas and detailed design rationale both verbally and visually.
• Design and maintain style guides, toolkits and other design documents.
• Speak and present to stakeholders and agency partners on design strategy.
• Work with senior team members to establish priority, fidelity and delivery of tasks.
• Help advance design at IBM.

You must excel at:
• Distinguishing good design from bad, and great design from good.
• Designing experiences across media: digital, print and physical/event(s).
• Utilizing your knowledge of grids, typography, graphic design, color, layout, iconography, imagery, and design patterns and systems to address ambiguous, complex problems and projects.
• Actively seeking feedback and review of work; accept and act upon creative/technical direction.
• Working in a fast-paced environment, inspiring and motivating their team members.
• Overseeing documentation details while ensuring quality control.
• Readdressing change with flexibility and ease.
• Collaborating well with others (e.g., stakeholders, technical teams).

Auto req ID

326256BR
Required Education

Bachelor's Degree
Role ( Job Role )

Designer
State / Province

NEW YORK
Primary job category

Design
Company

(0147) International Business Machines Corporation
Contract type

Regular
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

No
Travel Required

No Travel
IBM Business Group

Research
Preferred Education

None
City / Township / Village

New York
Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  BFA or MFA in graphic or digital design
·  2+ years graphic design experience with emphasis on brand design

Country/Region

United States
Preferred Technical and Professional Experience

·  Applications: Adobe Creative Suite (Highly proficient), Sketch, Figma, MS Office (.PPT), Keynote, Github, etc.
·  Animation and motion experience
·  Offset and digital printing standards and processes
Secondary Job Category

Other Design
Position Type

Professional
Early Professional Track

Not Applicable - Professional Hire
Location Statement

For additional information about location requirements, please discuss with the recruiter following submission of your application.
Introduction

Thomas J. Watson said it best: “Good design is good business.” Visualization is critical to discovering data-driven insights and effectively communicating that knowledge to others. Designers at IBM work to create experiences that work together, work the same, and work for our clients. Does the thought of creating the platform at the heart of solutions like Watson, Blockchain, IoT, and Security excite you? If so, read on!
Your Life @ IBM

What matters to you when you're looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.
About Business Unit

With more than 3,000 researchers in 12 labs located across six continents, IBM Research brings together hundreds of researchers who possess unparalleled industry expertise to address some of the world's most challenging problems. Join us as we do pioneering work in areas such as cognitive computing, augmented intelligence, quantum computing, and blockchain, to name a few.
About IBM

IBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.