Offers “IBM”

Expires soon IBM

(2021 Campus Hire) Systems Field Marketer

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Job description

·  The Systems Field Marketer builds the Marketing Business plan, the marketing strategy and defines how Systems Growth / Foundational Offering programs help to achieve BU pipeline and revenue objectives.
·  Drives customer consideration and preference for Systems products and solutions, working with the MSC/Performance marketing professional experts on the Marketing activities from the Marketing Plan (PMP) to deployment.
·  Applies deep knowledge of customers, systems product solutions, how purchases are made and influenced, through which channels, and how IBM growth Must Win Offerings uniquely solve for what's important
·  Drives RLM / DSC execution plan with focus on MQL (Marketing Qualified Leads) and conversion rates, working with Performance Marketing & Sales & Technical & Ecosystems very closely
·  Collaborates with Sales and ecosystem partners through the demand generation cycle to act on opportunities to accelerate growth of the IBM business
·  Increases client engagement and improves the perception of the IBM Systems brand, Drive IBM Systems market eminence through client stories and external press relationship.

Auto req ID

Required Education

Bachelor's Degree
Role ( Job Role )

Field Marketing Professional
State / Province

Primary job category


(0134) IBM Taiwan Corporation
Contract type

Employment Type

Is this role a commissionable/sales incentive based position?

Travel Required

No Travel
IBM Business Group

Preferred Education

Master's Degree
City / Township / Village

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  Understanding of services business and industry market trends
·  Strategic thinking & growth mindset
·  Good communication skills in oral or written, Chinese and English
·  Teamwork and collaborate across teams, functions
·  Resilient in facing challenges and proactive in solving problems
·  Bachelor or above, MBA preferred


Preferred Technical and Professional Experience

·  1+ years working experiences, preferred in hardware business, strategy, marketing
Secondary Job Category

Field Marketing
Eligibility Requirements

·  Less than 2 years full-time work experience
Position Type

Early Professional
Early Professional Track

No Track
Location Statement

For additional information about location requirements, please discuss with the recruiter following submission of your application.
New Collar Role


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Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

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About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
About IBM

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