2017 Internship: Portfolio Marketing Professional

Job description

In this new era of Cognitive Business, IBM is helping to reshape industries by bringing together our expertise in Cloud, Analytics, Security, Mobile, and the Internet of Things – changing how we create, collaborate, analyze and engage.

At the heart of this transformation are Portfolio Marketing Professionals, who help drive this large scale change by acting as advisors to the IBM leaders who are reinventing our industry and fueling growth for our business.

A Portfolio Marketing professional is a critical thinker with strong business acumen and a desire to work in a consultative role for IBM executive leaders. Marketing professionals incorporate marketplace analysis into their decision-making. They approach every engagement with a client-centered focus, bringing together marketplace expertise, understanding of competitive dynamics, and data from a variety of sources to drive value and growth for the business.

The Watson Health Portfolio Marketing summer internship program provides the opportunity to work on strategic projects that address real business challenges facing IBM's decision makers. Throughout the summer, interns can participate in educational sessions to develop skills, join in on networking opportunities to connect with other members of Marketing and across IBM, and gain exposure to many different parts of IBM's business. Interns will also take responsibility for developing specific elements of new marketing campaigns.

Responsibilities include:
Collaborating with IBM's business leaders on a strategic project
Providing compelling, fact-based findings through organizing and extracting data, information, and insights from various sources and through different methods – including secondary research, competitive analysis and market opportunity analysis
Presenting findings and recommendations to IBM leadership in a clear and concise manner that drives business action
Participation in campaign creation for new products.

Candidates should exhibit the following strengths:
Demonstrating problem solving and strong analytical thinking
Effectively communicating recommendations and findings
Assuming personal responsibility, delivery of results, and self-discipline in a highly independent environment
Working within global teams and navigating cross-cultural differences
IBM offers a flexible and collaborative work environment with numerous professional development and growth opportunities

This position is located in Cambridge, MA

Auto req ID

86689BR
Country

United States
Required Education

High School Diploma/GED
Role ( Job Role )

Portfolio Marketing Professional
State / Province

MASSACHUSETTS
Primary job category

Marketing & Communications
Contract type

Internship
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

Watson Health
Preferred Education

Bachelor's Degree
City / Township / Village

CAMBRIDGE
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  High School Diploma/GED
·  Readiness to travel 10% travel annually
·  English: Fluent
Country

United States
Preferred Technical and Professional Experience

·  Bachelor's Degree
·  Basic quantitative or qualitative analytical skills
·  Basic Knowledge in MS powerpoint, Excel
·  Basic Knowledge in Healthcare
·  Basic knowledge of market research and market insights
·  Basic skills in relationship management
·  Interest in the technology industry
Secondary Job Category

Market Management
Eligibility Requirements

none
New Collar Role

Yes