Offers “HSBC”


Content Designer - Wealth and Personal Banking

  • Kowloon City, HONG KONG

Job description

Job description

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking (WPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities: Asset Management, Global Private Banking & Wealth, HSBC Life, Retail Banking & Strategy and COO & Digital Transformation.

We are currently seeking a high calibre professional to join our team as a Content Designer .

Principal Responsibilities

·  Consistency in brand tone of voice:
·  Ensure that all content across platforms maintains a consistent brand voice and tone, reflecting the brand’s values and personality and aligning with regional preference and cultural nuances
·  Cross-platform adaptability: 
·  Develop content that is adaptable across various platforms (inc. app, website and messaging) while maintaining its effectiveness and relevance
·  Customer-centric content creation:
·  Prioritise customer needs and preferences in content creation, focusing on delivering value and addressing customer pain points
·  Glanceable content: 
·  Create content that is easily scannable and digestible, allowing customers to quickly understand key information at a glance
·  Contextual relevance: 
·  Tailor content to the specific context of each platform and customer interaction, ensuring relevance and enhancing engagement with local audiences
·  Directional guidance: 
·  Provide clear and actionable guidance to customers throughout content, helping them navigate through products, services and information seamlessly
·  Continuous optimisation: 
·  Regularly analyse customer feedback and engagement metrics to optimise content performance and enhance the overall customer experience
·  Collaborative approach: 
·  Foster collaboration between all design, developer and product roles to ensure a seamless integration of content into the overall customer experience
·  Accessibility and inclusivity: 
·  Ensure that content is accessible to all customers, including those with disabilities, by following best practices for accessibility and inclusivity
·  Continuous learning and development: 
·  Stay updated on industry trends, best practices and emerging technologies to continuously improve content strategies and stay ahead of the curve in delivering exceptional customer experiences


·  Produce native, high-quality and accurate copy for digital journeys and webpage
·  Meet the business objective or customer satisfaction via digital copy
·  Work on multiple projects with relevant stakeholders, ensuring adequate and appropriate prioritisation
·  Review and optimise own and team’s work, assist team members by proofing output as required
·  Ensure all content presents an accurate overview of brand and is aligned to brand guidelines/tone etc

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

Make every future a success.
  • Job directory
  • Business directory