Assistant RBWM Insurance Manager, Direct Channels (Digital) - Hang Seng Bank (HK)

Job description

A Career with Hang Seng Bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Assistant RBWM Insurance Manager, Direct Channels (Digital)

Insurance

Hang Seng Bank was one of Hong Kong's bancassurance pioneers with insurance business footprint started since 1965. Over the years, Hang Seng Bank has been committed to serve its customers by providing full spectrum of insurance products including Life Insurance manufacturing, distribution of General Insurance and Medical products, and MPF business.

Insurance is a fast-growing business and is one of the key drivers of Hang Seng Bank. As a well-established insurance entity, we take care of every need of our customers with an optimized service excellence through the Bank's retail and commercial network, with a dedicated team of professionals in place.

We are currently seeking a high caliber professional to join our department Assistant RBWM Insurance Manager, Direct Channel (Digital).

Principal responsibilities

· Assist to formulate direct channels strategies to optimize online and contact centre business as well as increasing insurance penetration in the bank customer base
· Design and implement product and marketing initiatives from end-to-end, such as budget management, marketing collaterals and sales script development
· Ensure a smooth customer journey of direct channels
· Manage user acceptance test to enable a smooth launch for new products/ platforms
· Develop business tracking and analysis to understand gaps for continuous improvement
· Ensure sales processes on direct distribution platforms are compliant of both regulatory and Bank's quality control standards

Desired profile

Qualifications :

Requirements

·  University graduate preferably in Business Administration, Marketing, Economics, or related discipline
·  Minimum 5 years' banking/insurance experience, with at least 2 years in direct to consumer distribution including digital channels
·  Excellent interpersonal and coordination skills with various stakeholders
·  Proficiency in both English and Chinese
·  Strong business acumen and project management skills
·  Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes