Analyst, Digital - RBWM ASP Modelling - Region - HSBC Operations, Services and Technology - TKH

Job description

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If you're looking for further opportunities to develop your career, take the next step in fulfilling your potential right here at HSBC.

HSBC Operations, Services and Technology

HSBC Operations, Services and Technology is a pivotal part of the Group, providing essential operational and technical support to our global businesses and helping improve customer service and efficiency. HOST combines global expertise and technology to help keep us ahead of the competition.

Global Service Delivery

Within HSBC Operations, Services and Technology, Global Service Delivery is a leader in the development of services and processes that are designed around the customer and enable the firm to demonstrate to regulators that its processes and ways of working will deliver consistently high standards of compliance. Every day, customers all over the world are paying bills, buying homes and setting up companies and every day, Global Service Delivery teams are making sure all this happens smoothly.

Role Purpose

We are currently seeking an ambitious individual to join this team working together with colleagues to define, manage and achieve divisional business targets. In this role, you will:

· Analyze digital data such customer digital footprint (e.g. traffic sources, page flow, and site conversion) and customer online behavior with web analytics tools
· 使用网站分析工具对顾客的数字足迹（例如，流量来源，页面流程和站点转换）以及顾客的在线行为进行分析。

· Provide insights to drive future decisions to acquire new digital audiences (e.g. running experiments, robust process for A/B testing and timely sharing of outcomes/ business insights, etc.)
· 为如何获取新的数字受众的决策提供洞察分析。（例如，运行体验，A/B测试的稳健过程和 及时分享结果以及商业洞察，等等。）

· Proactively identify growth opportunities and drive on-going improvements to increase the online conversion rate and enhance customer experience。
· 主动发现业务增长机会以及驱动为增加在线转换率和改善客户体验而作出持续改进。

· Develop and maintain reporting dashboards to effectively measure and report on performance, and then deliver relevant insights to drive development of new initiatives and optimization of existing strategies
· 创建和维护仪表盘，有效地衡量和记录表现，从而为驱动新举措和改良现有营销策略提供相关的商业洞察

· Present results to stakeholders and make recommendations for improvement.
· 为相关部门提供结论和数字营销策略优化建议.

· Collaborate with colleagues in the digital ecosystem to deliver best in class digital analytical support.
· 与其他数字生态系统的同事合作去提供业内最好的数字分析支援工作。

Desired profile

Qualifications :

2+ years of analytical experience focused primarily in digital analytics / marketing analytics in online retail, travel or banking/finance

·  Technical skills (any of the following):
·  Google Analytics, Adobe Analytics, Adobe Ad-hoc, Adobe Target, Omniture, Ptengine, GrowingIO, Baidu Web Analytics, Baidu Tongji, Webtrends, Celebrus, etc
·  具备2年以上在在线零售，旅游业，银行或金融业从事数字营销分析的工作经验。
·  掌握以下任意一种技术经验：
·  Google Analytics, Adobe Analytics, Adobe Ad-hoc, Adobe Target, Omniture, Ptengine, GrowingIO, Baidu Web Analytics, Baidu Tongji, Webtrends, Celebrus, etc
·  Desirable Skills (Training could be provided):
·  SQL, SAS, R, Python, etc。
·  Tableau, Qliksense, Cognos or the lik
·  具备以下技术经验者优先（就职后可以提供培训）:
·  SQL, SAS, R, Python, 等等.
·  Tableau, Qliksense, Cognos 或者同类经验
·  Innovative, self-starter, good problem solver
勇于创新，自我驱动，善于解决问题
·  Ability to quickly understand business problems and translate to data and analysis requirements
具备能迅速理解业务问题以及将其转化为具体的数据分析的需求。
·  Strong Mandarin/English communication and ability to communicate complex data effectively to a variety of audiences
·  流利的普通话和英语交流，以及能与不同类型的听众有效地交流复杂的数据内容。

You'll achieve more at HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

***Issued by HSBC Electronic Data Processing (Guangdong) Ltd. GSC China***