Global Influencer Marketing Manager

Job description

Global Influencer Marketing Manager

  

Job Description:

   

Hewlett Packard Enterprise is an innovative, dynamic company with a rich past and a promising future. Originally Hewlett-Packard Company, HPE has continuously reinvented itself. Today, HPE is one of the world's leading technology companies and provides wired and wireless networking, servers, storage, IT and Cloud services for the next generation of IT infrastructure.

HPE’s Global Social & Influencer Marketing team is at the heart of HPE’s brand presence – engaging audiences across paid, owned and earned social channels. This organization defines the social & influencer strategy globally at HPE, delivers best-in-class content & campaign experiences, and activating HPE’s employees, influencers and partners in the digital sphere.

The Social Marketing team is looking for a Global Influencer Marketing Manager with in-depth knowledge of global digital & influencer marketing – including a history of influencer relationship management and a deep understanding of activating influencer marketing programs and events.   This individual will be responsible for the Influencer Marketing program from strategy through to execution. 

The position responsibilities include:

·  Direct HPE’s Influencer Marketing program including strategy development, influencer mapping, and program, campaign & event activation. 
·  Cultivate influencer relationships – mapping the opportunity, and identifying new plus nurturing existing influencer relationships.
·  Activate influencers around key global events (e.g. HPE Discover, VMWorld, Viva France)
·  Lead influencer content partnerships, campaigns and innovation programs
·  Manage the VIP online community – empowering connections and sharing through HPE’s online digital community of influencers.
·  Measure, analyze and report out on the impact of the influencer program & activations
·  Identify white space opportunities that leverage influencers to advocate for HPE’s strategy, technologies and positively impact overall brand perception

A strong candidate will be incredibly passionate about influencer marketing, creatively minded, with solid program management skills.  Highly-collaborative, this individual must demonstrate excellent judgment and savvy business skills.  In an extremely fast moving environment, it’s critical that this person have a high degree of energy, flexibility and positivity.

Qualifications:

·  5-7 years of work experience with 2+ years of experience in influencer marketing
·  Experience in cultivating influencer relationships in the B2B space
·  Possess a deep understanding of influencer strategy, networks and tools
·  Demonstrated success in cross-organization Program Management
·  Background in event planning and content activation
·  Ability to analyze performance, and identify strong insights and recommendations
·  Excellent communication and presentation skills
·  Global experience and perspective preferred
·  Tech industry experience a plus

Job:
Marketing

Job Level:
Expert

    

Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.