Marketing and PR Manager

Job description

WELCOME TO A WORLD OF OPPORTUNITIES - No two days or two hotels are the same, but our spirit and passion for hospitality always brings all our teams together to create a culture of inclusiveness, positivity and drive to achieve our common goal. “To share the light and warmth of hospitality”. With amazing training, resources and support from both managers and colleagues, there is always an opportunity to develop and grow. 

A WORLD OF REWARDS

• Exclusive Team Member discounts at Hilton Hotels worldwide  
• Flexible working/ some working from home once the probation period is complete
• Discounted membership to our on-site LivingWell Health and Fitness Club
• Personal Development programmes designed to support you at every step of your career
• A chance to make a difference through our Corporate Responsibility programmes – Find out what and how we are doing (https://cr.hilton.com)
• Free, healthy and high quality meals when on duty
• Team Member Travel Program: discounted hotel nights plus 50% off Food and Beverages (subject to individual outlets)
• Team Member Referral Program
• Discounted dental and health cover
• High street discounts: with Perks at Work
• Free car park
• Subsidised Taxi between 12am and 7am
• Holiday: 28 daysincluding bank holidays (increasing yearly to up to 33 days)
• Guest Experience Day: 1 night stay with breakfast and dinner
• Modern and inclusive Team Member’s areas

The Hilton Birmingham Metropole is now recruiting for a Marketing and PR Manager. This full-service hotel is a key Conference and Events centre based in Birmingham's NEC district. The hotel has recently undergone a stunning refurbishment and opened its new destination restaurant and bar, Brightsmith on the Water. 

As Marketing and PR Manager you will be a key member of the commercial team, driving revenue through all market segments of the hotel from the transient guests to Conference and Events and Food and Drink outlets.  You will work closely with the department, managing the roll out of marketing and PR initiatives to support their marketing and PR needs. 

Role Activity

• Proactively manage and implement the annual hotel marketing and PR plan within budget guidelines
• Oversee the execution of all promotional activities across all available channels, ensuring brand adherence and effectiveness
• Measure key performance indicators relating to all marketing and PR activities, promotions and campaigns, and producing performance reports for all key stakeholders
• Manage the roll out of marketing and PR initiatives to support the hotel in meeting their targets, also by leveraging key function activity with regional marketing, corporate communications, eCommerce, marketing operations, strategic partnerships and HHonors
• Manage all media relations activities and information liaising with PR agency
• Ensure sales and F&B teams receive full marketing and PR support including collateral
• Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all activities
• Manage internal communications in the hotel and take responsibility for updating regional office of any local stories, awards and sponsorship events to promote locally, regionally and globally
• Develop, manage and grow a tailored social media strategy to drive engagement and grow loyalty
• Identify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities
• Respond to customer postings as appropriate tackling any complaints and issues
• Achieve agreed performance goals and marketing and PR objectives of role set out by the Line Manager
• Be the marketing and PR representative in hotel commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders
• Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success and social media activity
• Conduct regular hotel marketing and PR audits to meet regional and global audit requirements
• Understand and champion Hilton core values
• Undertake any reasonable task or function requested by the Line Manager to a high standard and a professional manner
• Create an effective marketing and PR team on property, fostering a productive team culture and encouraging career growth
• Encourage and motivate individuals to achieve key company and personal objectives and targets
• Put in place a dedicated career path for each team member, with the creation of a Personal Development Plan highlighting key development milestones and timelines
• Conduct regular performance reviews, ensuring adequate feedback is given and used proactively for further development
• Highlight and encourage team members to participate in job specific training opportunities and attend internal and external networking industry events

What are we looking for?

• Minimum 3-4 years marketing experience
• Ability to develop talent within the team
• Strong project management skills
• Experience in social campaigns
• Good sense of initiative
• Strong communication and relationship building capabilities
• You’re flexible and have an adaptable working style with an ability to, multi-task and think on your feet
• You to think big, outside the lines and creatively
• You love to use your initiative and consider yourself a self-starter
• A roll-up-your-sleeves attitude
• Experience in Adobe InDesign, Photoshop and Premier Pro
• Ability to work effectively with a broad spectrum of both internal team members and external agencies

WHAT MAKES US SPECIAL IS WHO WE ARE, AND WE ARE HILTON!

Hospitality Integrity Leadership Teamwork Ownership Now

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