Offers “Hilton Worldwide”

13 days agoHilton Worldwide

Content Lifecyle Analyst

  • Glasgow (Glasgow City)
  • Marketing

Job description

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Content Analyst, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Content Orchestration team you will work on projects including content intake and workflows and Marketing & Loyalty Digital Asset Support.  

Your role is important and below are some of the fundamental job duties that make your work unique. 

What your day-to-day will be like:

                     Manage and communicate content processes for partnerships and Hilton’s new trading brands, coordinating with internal teams and adhering to quality and consistency standards to ensure smooth content distribution across channels.

                     Leverage artificial intelligence tools and platforms to improve and optimize content for new and established brands, ensuring it aligns with business objectives and customer requirements.

                     Assist with content migration and analysis for new partnerships, guiding the development of content distribution strategies and best practices across various channels and languages. 

How you will collaborate with others:

                     Collaborate with the Content Orchestration Innovation and Platforms teams on the creation, QA, and maintenance of internal and external-facing documentation.

                     Interact with Content Orchestration and M&L teams during content migrations, system and platform redesigns, and change management. 

What deliverables you will take ownership of:

                     Support Lifecycle managers in content and content-related projects, including project planning and training.

                     Support Lifecycle managers in maintaining and updating content migration documentation and execution.

WHY YOU’LL BE A GREAT FIT

You have these minimum qualifications:

                     Experience in Content Lifecycle Management.

                     Experience in Copywriting and web content publishing.

                     Proofreading and editing skills.

                     Knowledge of Keyword research & search engine tools.

                     Understanding of MS applications (Word, Excel and Powerpoint)

                     Strong written and verbal communication skills.

                     High level of initiative, critical thinking and problem-solving skills. 

It would be useful if you have:

                     Experience working with a leading web or enterprise CMS.

                     Experience writing for the travel industry.

                     Experience in reviewing, grading and editing digital assets.

                     Experience with metadata and taxonomy standards to enhance search capabilities.


What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!

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