Paid Media Manager
Internship York (York) Community management
Job description
Title: Paid Media Manager
Type: Full-time
Location: England
Paid Media Manager (Maternity Cover)
We are recruiting for a Paid Media Manager, overseeing
our media strategy and managing a team of two. Are you an entrepreneurial media
expert who has a creative and commercial mindset, and is ready for a challenge?
If so, then you could be the Maternity Cover for our Paid Media Manager!
As the Paid Media Manager you will be responsible for:
· Planning,
implementation and follow-up of the local media strategy
· Successful
implementation of global marketing campaigns across all bought media
· Key
contact and responsible for the local media agency relationship
· Oversee
local media strategy, working hand-in-hand with all Marketing Concept Managers
and wider Sales team
· Sign
off media strategy with Marketing Manager
· Identify
new opportunities within media
· Communicate
clearly with PR department on media strategy and potential opportunities
· Follow
up and report on KPI’s and objectives brand recognition, TOM, brand awareness
and brand linkage
· Work
with Marketing Manager and HQ on media cost saving targets and agency bonus
evaluation
· Support
short term activities according to local selling situation
· Identify
local communication potential
Manage Media Budget:
· Set
and manage annual media budget to ensure that H&M is securing the most
efficient media planning according to budget and follow up monthly to ensure
activity is delivered
· Apply
insights and data (internal and external) to decision making
· Sign
off and report to Marketing Manager on budgets
· Liaise
with regional head office (based in Stockholm, Sweden) on guidelines, budget
and recommendations
· Plan
and forecast budgets for revisions and following financial year
· Review
and process all H&M invoices
Reporting into the Head of Marketing, the Paid Media
Manager will manage the Paid Media team, according to H&M values and
Leadership Expectations:
· Inspire
and lead local Paid Media team to plan, secure and direct centrally and locally
planned activities in order to deliver business objectives and support both the
short and long-term Marketing Goals in the UK & IE
· Ensure
staff assessment & development according to the contribution matrix
· Establish
and follow-up on trainings, identifying individual and group training needs
· Secure
all succession planning and recruitment for the team
· Ensure
that all employee relation responsibilities are fulfilled
Do you have?
· Marketing,
communication or business degree/relevant qualifications
· Minimum
5 years experience from media agency background or media experience within a
fashion retail background
· Proven
leadership experience
· Have
great knowledge in both traditional and new media landscape
· Excellent
digital knowledge, and a thorough understanding of future digital trends
· A
fashion background/deep interest and knowledge of fashion
· Entrepreneurial;
ability to drive forward goals independently
· Required
to manage their own priorities and set their own and their team’s work
objectives
· Self-motivated
and able to work independently as well as a team player
· Excellent
communication and social skills and a high level of English, both spoken and
written
· Poses
excellent organisation and administration skills and fluent in Microsoft office
- Word, Powerpoint and Excel
· Work
well under pressure and a confident decision-maker
· Strategically
minded, analytical and creative and a doer, flexible and detail-oriented
Closing date for this vacancy is Sunday 1 November