PRODUCT MANAGER, KITCHEN ELECTRICS
USA Design / Civil engineering / Industrial engineering
Job description
MISSION :
To contribute to the success of the Groupe SEB USA marketing strategy for the All-Clad Kitchen Electrics business. Specific Duties include :
· Business Planning and Management
· Deliver Budgeted Net Sales, Direct Marketing Contribution and Consolidated Profit Margin
· Develop and implement annual Marketing Plans
· Analyze monthly business performance results
· Analyze market performance results
· Product Development and Management
· Serve as liaison with SBU to develop products offering feature-price bundle and package communication appropriate for US market
· Manage product portfolio to deliver target margins
· Partner with Sales Organization to support product sell-in with promotional programs and retail materials
· Commercialization
· Partner with Sales Organization to support product sell-out with key launch vehicles (POP, displays, demos, etc)
· Develop and manage merchandising programs which highlights the USPs of the product – online & offline
· Partner with Media Relations team on the prioritization of key messages
· Partner with Content team on needs for product seeding, Ratings & reviews, UGC
Desired profile
PROFILE:
· Bachelor's degree in Marketing, MBA preferred (or equivalent experience)
· 3-5 years of product management experience, preferably within the Housewares industry
· Effective knowledge of P&L
· Ability to communicate effectively within a domestic Marketing team and as part of an international development team
· Ability to develop complex strategies as well as lead the implementation plans
· Ability to implement Omni-channel go-to-market strategies with specific knowledge on the Digital path
· Effective knowledge of the changing retail landscape due to Digital