DIGITAL / E-COMMERCE MANAGER

Job description

MISSION :

The E-Commerce Manager will lead digital multi-platform strategy for the IMUSA USA brand portfolio. Overall accountabilities include: digital assets management, ecommerce channel growth, and company website management. The position is responsible for product expansion on internet retailers and growth of overall ecommerce business (with a strong focus on Amazon). Specific duties include:
· Implement and maintain a digital assets management system for the purpose of storing, inputting, organizing and retrieving digital assets for 500+ IMUSA products
· Work with key online retailers (including Amazon, Wayfair) and third party online distributors (and Prime Time) to develop traffic strategies and optimize online presence within their domains
· Prepare product recommendations and proposals for dot com accounts based on available inventory, excess as well as top sellers
· Assist in the operational and execution aspects: including item setup, picture uploads, maintenance of product pages and traffic improvement
· Refers to the management of the IMUSA company website www.imusausa.com
· Optimize online traffic through keyword research, and provide traffic analysis
· Deliver online promotion calendars, targeting key dates and key products; with an ability to plan ahead with inventory considerations

Desired profile

PROFILE:

·  Bachelor's degree (or equivalent experience)
·  3-5 years of experience in DIGITAL MARKETING
·  Prior experience with CPG/consumer focused goods online
·  Experience with paid digital media (Google Display) and digital analytics is a plus
·  Knowledge & experience in website programs such as WordPress
·  Knowledge & experience in social media platforms and creative programs (Illustrator, Photo Shop, etc.) is a plus
·  Excellent verbal and written communication skills
·  Combination of superior analytical skills & creative vision
·  Ability to work cross-functionally and collaborate
·  Ability to manage changing priorities