Regional Revenue Marketing Manager

Job description

3507793
Career Level

Experienced
Relocation Assistance

No
Business

GE Digital
Business Segment

Digital Manufacturing
Function

Marketing
Country/Territory

United States
Additional States/Provinces

New Jersey
Role Summary/Purpose

Reporting to the Global Head of Marketing for the Manufacturing business segment, you will work as an integral part of our global team and be responsible for planning & executing Revenue Marketing, Account-based Marketing, and Promotional Events within the North America. Priority industries include Food & Beverage/Consumer Packaged Goods, Automotive, Water / Wastewater, and Heavy Equipment manufacturing.
Essential Responsibilities

Revenue Marketing: Support the Global GE Digital team in charge of lead gen/Account based campaigns & brand awareness activities based on understanding of customer business profile, business strategy, program ROI, and marketing priorities.

·  Lead end-to-end campaign management for the region including inbound and outbound efforts

·  Define an optimal marketing mix for the region balancing existing global campaigns with new purpose-built marketing vehicles and tactics

·  Plan, coordinate and execute field marketing programs including events, webinars, and other marketing vehicles.

·  Contribute to local content strategy for GE Digital in N America

·  Measure and analyze impact of programs on the sales pipeline

Account Based Marketing: support the growth of pipeline and revenue from existing and potential customers in largest and most strategic accounts.

·  Partner closely with sales to understand the challenges and objectives for individual accounts

·  Develop marketing programs that achieve account-specific goals and grow our business in high-priority accounts through an understanding of the buyer’s journey, account team strategies, and customer needs

·  Work with Product Marketing and Creative teams/agencies to create inspiring segment, persona, or account-specific content and programs to support the ABM strategy

·  Design and execute integrated, multi-channel 1:1 and 1:Few ABM campaigns spanning events, email, social media, webinars, and owned/earned/paid tactics

·  Manage program and event execution end-to-end, defining targets and reporting on success measures.

Customer Advocacy & Experience: assist Global team to grow the customer advocate community.

·  Work with Global team to identify and contact a pipeline of customers that can be sourced for prospective reference activities and/or assets; act as a contact point for the regional commercial teams on use of self-service reference materials and processes, such as customer reference calls & site visits; programs and strategy for customer assets.

·  Work with Global AR function to coordinate ad hoc requests within the region for analyst activities, eg sourcing customers for analyst reports, regional analyst briefings etc.
Qualifications/Requirements

·  Bachelor's Degree. A minimum 3 years of professional experience in Marketing Operations, Direct Marketing, Database Marketing.

·  GE Leadership Program Graduates will get credit towards relevant work experience, commensurate to the program they have completed.

Eligibility Requirements

·  Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job.
Desired Characteristics

·  Excellent communication and networking skills

·  Previous industry marketing experience is very desirable.

·  Experience working with Marketo & Salesforce is very desirable.

·  Mastery of English required, fluency in other languages a plus.

·  High academic performance

·  Results-orientation and able to be self-directed

·  Excellent analytical skills

·  Attention to detail

·  Comfort with digital systems & tools

·  Good command of Microsoft tools (Outlook, Excel, Word, PowerPoint)

·  Flawless Integrity

·  Enthusiastic, Committed, Dynamic
About Us

GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers. www.ge.com
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is anEqual Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.
Additional Eligibility Qualifications

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Primary Country

United States
Primary State/Province

New Jersey