Digital Marketing Internship (m/f)
Praktikum Berlin, Deutschland Marketing
Job description
3082555
Additional Cities
Munich
Career Level
Co-op/Intern
Relocation Assistance
No
Business
GE Healthcare
Business Segment
Healthcare Global Services
Function
Product Management
Country/Territory
Germany
Postal Code
80807
Role Summary/Purpose
Starting as soon as possible, we provide a 6-8-month internship in our Marketing department, Ultrasound IT, in Munich. We develop software solutions for doctors. You will proactively work on digital marketing projects to grow awareness and usage of our software products.
Essential Responsibilities
Main tasks will be:
· Digital market research and customer understanding
· work with global marketing leadership to define, set-up, execute and analyze global customer research
· Interactive software demo
· Identify customer needs
· Define look and feel of interactive guide
· Build the interactive guide in multiple languages
· International website and digital marketing
· Website support for multiple countries
· Work on selected digital marketing pilots, e.g. Search Marketing, Communities Management, online co-marketing with partners.
· Work with acquiring market approval for the interactive guide and other digital media
Qualifications/Requirements
· Academic background
· Business studies with Marketing focus
· Alternatively: Study of digital media / digital marketing (preferably experience with standard CMS solutions, web-design and/or Adobe Flash-related projects and/or app-design and building)
· Experience with digital marketing (web, video, search marketing, etc) as well as desktop publishing and/or general graphic design-related software
· Quick learner of new software
· A great eye for design, usability, detail and quality
· Experience in the software market is an advantage
· Experience with Adobe Captivate is an advantage
· Fluent in German and English
About Us
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.