Associate Marketing Software Intern

Job description

2900655
City

Menlo Park
Career Level

Experienced
Relocation Assistance

No
Business

GE Corporate
Business Segment

Corporate Business Innovations
Function

Marketing
Country

United States
U.S. State, China or Canada Provinces

California
Postal Code

94025
Role Summary/Purpose

The GE Ventures Associate Marketing Intern will work with GE Ventures software portfolio and help implement and manage projects to enhance the GE Ventures Software presence. The selected employee will be able to balance multiple, simultaneous projects, across various industry sectors within software ( Bog Data, Cybersecurity, IoT, Analytics etc) and operate in a fast-paced, matrixed environment.
Essential Responsibilities

·  Help the investment team in charting out the overall software venture enablement strategy and rollout for global incubators ( under the GE Predix ) 
·  Market Research: (a) Identifying venture capital firms ans startups to target (b) online research to profile specific firms/individual contacts and update in salesforce. (c) Continue to build out the benchmarking of other CVCs and the competitive landscape from public information online
·  Work with investors to properly update and implement tagging of our existing database of venture partners as it relates to software investments. 
·  Work with operations and finance teams to update salesforce system to accommodate the necessary input for implementation and maintenance over time. 
·  o Work with communications to support implementation and campaign planning as needed 
·  o Support marketing & communications to implement premier partner event(s), and other premier partner ideas for top partner segment 
·  Understand and communicate new marketing and communications methodologies and tools for GE Ventures consideration (such as Marketo) 
·  Manage project plan and set up regular operating rhythms on implementation tasks
Qualifications/Requirements

·  Bachelor’s Degree in marketing, business, or related field or in progress. 
·  Experience with segmentation, salesforce, database management, market research. Relevant undergraduate and/or graduate level work and course work to be considered. 
·  Some course work or prior experience in marketing, market research, strategic marketing, or marketing operations preferred 
·  Excellent analytical skills and attention to detail. 
·  Excellent communication skills- demonstrated ability to digest complex information into a clear message. 
·  Experience operating in a highly matrix-based organization.
Desired Characteristics

·  Bachelor’s Degree in marketing, business, or related field or in progress. 
·  Experience with segmentation, salesforce, database management, market research. Relevant undergraduate and/or graduate level work and course work to be considered. 
·  Some course work or prior experience in marketing, market research, strategic marketing, or marketing operations preferred 
·  Excellent analytical skills and attention to detail. 
·  Excellent communication skills- demonstrated ability to digest complex information into a clear message. 
·  Experience operating in a highly matrix-based organization.
About Us

GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is anEqual Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Additional Eligibility Qualifications

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.