MARKETING CAMPAIGN EXECUTIVE (M/F)

Job description

Essilor is the leading manufacturer and wholesale distributor of optical lenses in the United Kingdom.
Essilor Group employs around 850 people across the UK with approx 400 based in Thornbury.
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- As Campaign Executive the post holder is required to assist the Channel and Trade Marketing Manager in the development and implementation of 360° marketing campaigns across all business channels within Essilor Ltd, from concept through to launch.
This includes the implementation of promotions and creation of in-store materials. The campaigns relate to all Essilor brands and to promotional activity, product launch and promotion of services as required.
The missions are the following :
- Working as part of campaign project team deliver 360° campaigns from initial idea through to launch.
- Taking full responsibility for Essilor’s presence at trade fairs including managing stand design
- Working on road shows and other B2B events when required
- Scoping campaign requirements & resources and liaising with all internal teams to ensure that key deliverables and timescales are met.
- Providing regular communication to key stakeholders (internal & optical practices) in a professional and timely manner
- Setting up campaign and sales objectives and reports on Salesforce.com
- Analysing campaign data in Salesforce.com and making performance based recommendations.
- Collaborating with marketing agencies and third party suppliers to create trade (B2C2B) campaign materials and to coordinate the delivery of campaign materials into EyeCare Professional practices
- Providing written agency briefs and providing structured feedback to agencies on creative concepts when required.
- Writing copy for customer communications.
- Understanding the market and keep up-to-date with trends in order to recommend new approaches
- Assisting with non-specific marketing projects when requested by the Channel & Trade Marketing Manager
The right candidate is under graduated or equivalent qualification with a previous employment in a core marketing role, plus a minimum of 2 years marketing experience either within a client company or a marketing agency.
The right candidate has:
- Knowledge of salesforce.com
- Marketing campaign experience
- CIM – Chartered Institute of Marketing skills
The right candidate for the job is :
- Confident and influential communicator with good organisational skills / project management
- Team oriented
- Well presented with a positive, proactive and professional approach
- Sensible of responsibility and integrity
- Able to work under pressure and to keep level head in difficult situations
Language required: ENGLISH fluently
More information below :
https://www.essilor.com/en/mission/improving-lives-by-improving-sight/
https://www.essilor.co.uk/
Twitter: https://twitter.com/ECP_Essilor
Facebook: https://www.facebook.com/EssilorUKForECPs/
Facebook: https://www.facebook.com/essilorukltd/
LinkedIn : https://www.linkedin.com/company/3237506/