35 days agoErnst & Young

NonFS_Campaign performance analyser_Senior1

  • Bangalore (Bangalore Urban)
  • Marketing

Job description

Job summary

The person will be responsible for measuring marketing performance of the team across all channels and provide insights and recommendations for improvement

Essential job functions

Understand the business needs of tracking any marketing activities and implement tracking to ensure the appropriate tools are set-up for data collection.

Provide the Campaign planner & manager with Benchmarking & forecasting data before planning any campaigns and deciding on channel mix

Monitoring the performance of the campaigns during the execution period across all channels

Perform campaign analysis with key highlights,  insights & recommendations for any programs/campaigns

Generate reports by creating or using standard report templates and data visualization dashboards

Use company-wide accepted metrics based on the measurement framework for any reporting and insight work

Functional Skillset

Demonstrable understanding of key marketing concepts such as paid/earned/owned and the customer journey.

Understanding of cross channel marketing KPIs

Campaign objective driven reporting experience

Proven track record in executive summary creation and data presentation skills

Experience in drawing insights and recommendations based on the campaign performance data

Experince in leadership communication

Technical Skillset

Adobe analytics/Double Click/Tag management/Sprinklr/Exact Target analyst/SEO reporting

Years of experience (yrs) - 5-7 yrs

Knowledge and Skills Requirements
·  Willingness to learn
·  Good numeric ability
·  Good analytical skills
·  Attention to detail and excellent listening skills
·  Pro-activeness
·  Time management
·  MS office knowledge
·  Work co-ordination skills
·  Effective spoken and written communication skills
·  Demonstrate Assertiveness and Negotiation skills
·  Have good problem solving skills
·  Multi task, prioritize and work under pressure
·  Adaptability
·  People orientation skills
Other Requirements:
·  Candidate should be flexible to work extra hours at any part of the year based on business requirements and on ad-hoc basis if need be
·  Vacation cannot be availed during the months of June and July of every year owing to business requirements
·  Vacation during festive seasons is subject to team composition and business requirement
Job Requirements:
·  Education:Graduate (Any)
·  Experience:Minimum 1 year in relevant role of handling calls and email interaction
·  Certification Requirements: Desirable - Voice and accent certified