Offers “Ernst & Young”

Expires soon Ernst & Young

Global integrated Go-to-Market Marketing Coordinator (BMC)

  • Internship
  • London (London)
  • Marketing

Job description



The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

The function is made up of around 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications & Employee Engagement; Corporate communications.

BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

 

Function:          Brand, Marketing & Communications (BMC)

Sub Function:  Integrated Go-to-Market (iGTM)

Job Rank:          Supervising Associate

Scope:              Global

Location:            London preferred

The opportunity   

This role focuses on driving the execution of and increasing the market impact of EY’s strategic integrated Go-To-Market (iGTM) programs that support the global strategic priorities and growth objectives.

The iGTM team is a Global BMC pillar that enables revenue growth in line with EY’s Vision 2020 strategy, through issue-led, buyer-based programs integrated across service lines and sectors throughout the client lifecycle. This pillar focuses on:

·  Developing a comprehensive iGTM strategy, increasing conversion, winning market share and building towards best brand.
·  Building campaigns which maximise the growth potential of the client lifecycle, working in partnership with BD and the business (including account based marketing initiatives).
·  Development of EY solutions; enablement of alternative business models, managed services, data, client technology, digital services and innovation.
·  Leverage and co-creation of assets aligned to the GTM proposition and built on the best practices derived from the regions.
·  Utilisation of technologies to enable external campaign effectiveness. Identify and incubate new marketing tech.

The Global iGTM Marketing Coordinator will be a key member of the team, supporting the creation and smooth execution of our large-scale brand and marketing programs across multiple channels and regions.

Currently the main element of this role is focused on supporting marketing account activation, working with Markets, BD and other functions as necessary. It will also have responsibility for overall project management support and coordination of various elements of the Global iGTM programs as needed, helping team members connect with each other and across BMC. Building networks beyond the core team is critical.

The ideal candidate is a strong and resilient team player with excellent communication and project management skills, along with experience and excellence in building trusted relationships across a diverse group of key stakeholders. We are looking for people who have an appetite to progress their brand and marketing careers and knowledge of EY and its service offerings and buyers.

This role reports into the Global iGTM Marketing Account Activation Leader and supports the iGTM leadership team across agreed strategic programs.

Your key responsibilities

·  Responsible for the day-to-day activities within the marketing account activation approach and for managing relationships on this project with a wide range of internal stakeholders. This includes supporting selected account teams to:
·  Deliver a consistent brand experience, encouraging them to use EY's brand assets through engagements with clients.
·  Connect to existing global and regional campaign activity - directing queries as appropriate across BMC, markets and other teams.
·  Find and use relevant BMC assets, from thought leadership and editorial to web pages and Better Questions.
·  Provide support to and work collaboratively across the iGTM team, with other BMC professionals and with key stakeholders across the business to deliver against the iGTM strategy.
·  Manage and maintain good working relationships with key internal stakeholders and external stakeholders, including agencies and industry organizations.
·  Regularly update ey.com pages, BMC calendar and pipeline of thought leadership.
·  Maintain up-to-date knowledge on relevant issues, EY services, as well as EY processes.

  

Skills and attributes for success

·  Demonstrate strong attention to detail and a genuine commitment to maintaining the highest standards across all external and internal content and channels
·  Be able to prioritize own workload and proactively manage stakeholder expectations
·  Be a team player with a flexible can-do attitude and good interpersonal skills
·  Be self-motivated and able to work independently with minimal supervision and direction
·  Have a good understanding of marketing and communications principles and practice as well as all channels, including strong social media knowledge/experience; actively seek out and participate in opportunities to learn latest/best practices

To qualify for the role you must have

·  Effectively manage multiple projects, balancing these with business-as-usual responsibilities, including ad hoc requests.
·  Help manage and monitor the marketing budget and track the return on investment of the marketing initiatives.
·  Excellent written and spoken communication abilities and strong editing skills
·  Strong project management skills and ability to meet tight deadlines
·  Strong skills in MS Word, PPT and Excel

Ideally, you’ll also have

·  Bachelor’s degree in Marketing, Communications, Business (or equivalent area of study or experience)
·  experience in marketing, communications or business development, ideally in a B2B environment
·  Experience in project management/program execution
·  Strong digital execution skills
·  Experience working in a cross-border environment (ideal but not essential)

What we look for

We are looking for an ambitious and proactive individual who wants to develop marketing skills by working collaboratively with a global team who are committed to delivering world-class marketing campaigns.

What working at EY offers

We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

·  Support, coaching and feedback from some of the most engaging colleagues around
·  Opportunities to develop new skills and progress your career
·  The freedom and flexibility to handle your role in a way that’s right for you

EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance.

About EY

As a global leader in assurance, tax, transaction and advisory services, we’re using the finance products, expertise and systems we’ve developed to build a better working world. That starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime. And with a commitment to hiring and developing the most passionate people, we’ll make our ambition to be the best employer by 2020 a reality.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Make your mark.

Apply now.

Make every future a success.
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