eMarketing associate

Job description

Job Description:

 

The role is in GDS-Creative agency aligned to Global BMC digital product management team. The candidate will be responsible for supporting BMC tools and technologies (primarily Email marketing & CRM application). Candidate will be assisting global Channel managers in governing the tool, providing BMC marketers training on the tool, will be responsible for user management and vendor communication. Ideal candidate will be someone having hands on experience with email marketing application (preferably Marketo) and CRM platforms and holds in-depth knowledge of email & digital marketing, so that they can both manage the tools and guide the marketers on the right technology mix for their campaigns. Should be able clearly understand our emarketing landscape and support product enablement projects.

 

Responsibilities:

 

·  Should have an understanding of CRM and be able to manage CRM marketing lists and corresponding reporting
·  Support ad hoc email and survey delivery requests from the stakeholders
·  Collaborate and work with cross-functional teams to plan, deliver and execute successful eMarketing campaigns and projects
·  Support different marketing tools/channels like video, app, social media, email, SEM etc., by managing user access, vendor communication & conducting necessary training
·  Manage stakeholders by understanding the requirements, liaising at ease with the customers in terms of job receipts, complaints, reporting and reviews
·  Track work pipeline and deliver as per defined SLA & commitments • Should come from strong marketing technology background
·  Should be excellent in both written and verbal communication with stakeholders across geography

 

Essential skills

·  Experience using Email Marketing applications (E.g: MailChimp, Marketo, Quick sprout etc.)
·  Ability to use CRM tool such as SAP or Interaction, knowledge with other related CRM tools can also be considered.
·  Understanding in HTML & basic experience of using or managing a CMS product.
·  Experience with MS programs (Excel, PowerPoint etc)
·  Experience in Video management & publishing tool like BrightCove, YouTube etc.