Marketing Program Manager

Job description

ENGIE Impact is accelerating sustainability transformation for corporations, cities and governments around the world.


Position Summary

As the Marketing Program Manager you will oversee marketing campaigns and activates in North America for Managed Services business lines of ENGIE Impact. The Marketing Program Manager is responsible for the development of campaign strategy, execution, and reporting aligned to the Demand Generation Americas goals and objectives supporting both existing client and client acquisition.

Role Description

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Lead client acquisition campaigns efforts to support pipeline growth goals and marketing strategy. Campaign and key initiatives include lead generation, webinar, live and virtual events, content marketing, and more.

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Lead client cross-sell campaign efforts to support pipeline growth goals and marketing strategy. Campaign and key initiatives include retention campaigning, webinar, live and virtual events, content marketing, and more.

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Conceptualize multi-faceted account-based marketing strategies to accelerate pipeline growth against client whitespace opportunities

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Develop enablement materials in support of Business Development function

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Collaborate closely with key stakeholders including: channel marketers, product marketing, product management, sales and delivery to ensure corporate and department objectives are met

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Continuously measure and report on campaign KPIs and progress against department goals

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Support the Senior Manager, Marketing – Americas and marketing department in corporate initiatives and programs as needed.

Role Competencies

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Bachelor’s degree in Marketing, Communications, Business, or related field of study

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Masters degree preferred

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5 plus years experience as a Marketing professional in a corporate or agency setting with a track record of increasing responsibilities in Marketing.

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1-3 years experience in B2B environment a must and SaaS business experience a plus

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Demonstrated successful track record of managing budgets and high-level marketing campaigns and strategies.

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Strong project and program management skills.

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Excellent verbal, written and presentation skills with the keen ability to communicate clearly and concisely.

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Demonstrated ability to motivate others.

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Self-starter with the ability to manage multiple projects and collaborate with a variety of colleagues, matrix relationships, internal clients, senior management, etc.

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Proficient in CRM (salesforce) and marketing automation (Pardot preferred), Microsoft office

ENGIE Impact Information

ENGIE Impact delivers sustainability consulting and services to clients across the globe. Comprised of existing ENGIE Group portfolio business that are leaders within their respective markets, ENGIE Impact brings together a wide range of strategic and technical capabilities to create a more effective, comprehensive offering for our clients – so we can take on their toughest sustainability challenges and they can see real results.

ENGIE Impact’s people are our greatest strength, bound by our vision to enable a sustainable world where people, organizations and the environment thrive. We are passionate about making our company and the world a better place; responsible in working with commitment and accountability; collaborative with our colleagues and clients, and agile enough to work in a dynamic, changing industry.

The wide-ranging expertise of our diverse team fuels the innovation that places us on the leading edge of the global energy industry. As such, we nurture a company culture—through training, mentoring and professional development—that encourages all employees to thrive. If this the kind of place you see yourself working, we invite you to join ENGIE Impact.

Our salaries are competitive and commensurate with experience. We are a performance-based culture and have goal-based incentive programs and generous employee benefits. Our comprehensive benefit package includes medical, dental, vision insurance, life, AD&D, short- and long-term disability insurance. We also offer flexible spending accounts and 401(k) with a generous employer match.

ENGIE Impact is an equal opportunity and affirmative action employer. All qualified applicants will be considered without regard to age, race, color, national origin, ancestry, sex, sexual orientation or preference, religion, marital status, citizenship, veteran status, or physical or mental disability.

Additional Information
·  Posting Date: Jul 29, 2020