Offers “DANONE”


Shopper Marketing Manager - Dairy and Plant Based

  • Sales

Job description


Experience #lifeatdanone

Work with many brands

About the job

Introduction & Job Detail:  

Danoners are steering us to a more sustainable future, helping to make the world healthier. As a certified B-Corp, we have our Danone Impact Journey to 2025. This will only be possible with each and every one of our leaders. Do you want to be one of them? For more information on our Danone Impact Journey click the link below:

Role Purpose:

We're recruiting for  Shopper Marketing Manager to work on ourTesco and Waitrose.To deliver excellent execution within key strategic customers, responsible for the management and delivery of the Shopper strategy in the Grocery channel.



·  Analysis of shopper data and previous activations to provide insight for campaign plans by customer 
·  Monthly budget forecasting and reviews by category, adjusting accordingly based on data 
·  Ownership and delivery of campaign performance and target tracking

Customer Engagement

·  Nurture and manage your day-to-day customer contacts
·  Ensure we are the ‘supplier of choice’ by understanding best in class ways of working and consistently delivering against this 

Project Management

·  Working closely with Sales and Marketing teams to ensure the delivery of aligned and impactful brand messages at every touchpoint within specific customers
·  Working with a small number of customers to collaboratively plan and execute tailor-made shopper plans to budget, evaluating and adapting as necessary 
·  Responsible for the excellent execution of NPD in specific customers
·  Tracking of the key targets (e.g. activation ROI, shopper conversion, customer touchpoints) to deliver the plan, working across functions to execute
·  Delivery of each campaign by subchannel (e.g. main estate, convenience, online etc) to maximise ROI

Team Engagement & Development

·  Being an active member of the Shopper team


About you

About You:  

We would like you to demonstrate your following key skills:

Leadership Expectations

·  Thinks beyond scope before making decisions that can impact others
·  Able to build good relationships authentically and quickly
·  Able to work autonomously to find solutions to challenges
·  Able to build their network and can engage others through clear communication

Functional capabilities

·  Understanding and experience of successful project management
·  Ability to use questioning and listening to gain true needs of customer/ agency
·  Able to demonstrate experience of successful negotiations
·  Good level of commercial acumen


Salary Bracket: £47k - £52k and £5k car allowance

About us

About Us: 

At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.


We have a range of flexible benefits and excellent rewards, click here to find out more:


Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.

Please note this role will remain live internally after the closing date, until 19th July date for Danoners to refer any external candidates who they think may be interested in this role.

The closing date for applications is 19th July , you will therefore hear about your application after this date.

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