Senior Digital Commerce Media Manager

Job description

Introduction & Job Detail:  

Danoners are steering us to a more sustainable future, helping to make the world healthier. As a certified B-Corp, we have our Danone Impact Journey to 2025. This will only be possible with each and every one of our leaders. Do you want to be one of them? For more information on our Danone Impact Journey click the link below: https://www.danone.com/about-danone/sustainable-value-creation/danone-impact-journey.html

Role Purpose:

Designs, drives and evaluates the DCOM paid media plan to deliver growth for our brands across all sub channels. Accountable to ensure agency relationships and Amazon ads JMP deliver for our brands and keep us ahead of the competition. Owns DCOM A&P budget management (working and non working) – ensures agreed KPIs (inc ROI) are delivered. Brings innovative solutions to Danone and engages internal stakeholders behind the plan.

Strategy:

·  Define approach to DCOM customer paid media strategy, across omnichannel pureplay, with clearly defined & prioritized growth opportunities across Channel, Customer and Media
·  Defining spend guidelines by brand/retailer to support development of DCOM media plans, in line with retailer capabilities and validate media plans across retailers
·  Build and negotiate Amazon JMP in collaboration with Amazon Ads and Wavemaker

Execution:

·  Responsible for rolling out relevant DCOM media guides to drive internal knowledge and best-in-class learnings
·  Drive internal capability through identifying opportunities, with Agency Partners, to upskill wider Sales/Marketing
·  Amazon Full Funnel: Driving Amazon full funnel campaigns, working with marketing and DCom team to ensure integrated within campaigns and sales activations.

Financial Leadership:

·  Responsible for assessment of ROI/ROAS of all DCOM media, making recommendations to drive topline growth with relevant stakeholders (DCommerce, CCD and marketing)
·  Responsible for internal budget management and making recommendations to optimize spend allocation across DCommerce

About You:  

We would like you to demonstrate your following key skills:

 

Leadership skills

·  Influence and collaboration: ability to influence others to deliver and engage with their plan
·  Thinks beyond scope before making decisions that can impact others
·  Able to work autonomously to find solutions to challenges
·  Effective communication skills and style with senior stakeholders

Functional skills

·  High level of commercial acumen including how to build high ROI campaigns
·  Understanding of DCOM media environment and ability to impact change
·  Knowledge in digital retail media

Salary Bracket: £65k-£75k plus car allowance

About Us: 

At Danone UK & Ireland, we are committed to delivering better

health through better nutrition for millions of consumers and patients in our communities.

We have a range of flexible benefits and excellent rewards, click here to find out more: https://careers.danone.com/uki/en/Why-Danone/our-learning---rewards.html

 

Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.