Senior Brand Manager, Innovation & Marketing Capability

Job description

PRIMARY PURPOSE OF THE ROLE

- Define the business opportunities for Danone Japan by deeply understanding the consumers’ needs, and lead the project by developing the growth strategy and implementing comprehensive end-to end marketing plans.
- Develop the Marketing organization capability strategy with Marketing director and lead to implement the capability development plans.

 

Main responsibilities
- Responsibilities
• Work with Global and Regional team to understand Danone portfolio and assets (Brands, products, engines, techno, science, RTM models)
• Understand local consumer, competitor and market in depth – and dynamic- (eg build strong hypothesis of emerging opportunities including tech)
• Lead Innovation cross-functional project management
• Build a smart Execution plan with clear KPIs, with agile course-correcting
• Drive excellence in execution (on brand, on target)
• Develop the annual Marketing capability plans and implement the action steps.

Education background
• Bachelor Degree or above

Competencies to be successful on the job
• Blended Experience in Consumer Goods marketing and digital marketing is ideal.
• Must demonstrate very strong marketing & branding framework thinking, backed with facts rather than opinions
• Prior track-record in product innovation and leading brand positioning work, with clear business accountability
• Prior experience in marketing activation is necessary to understand growth models and consumer demand generation
• Deep understanding on digital marketing
• Demonstrated ability to lead cross-functional project teams and engage cross-functional peers to secure excitement and support
• Very strong and structured communicator in English and in Japanese, precise and to the point.
• A manager that proudly develops talents, does not shy away from identifying problems and leads teams to come up with solutions
Dedicated to bringing health through food to as many people as possible, Danone is a leading global food & beverage company built on three businesses: Essential Dairy and Plant-Based Products, Waters and Specialized Nutrition.
At Danone, we aim to inspire healthier and more sustainable eating and drinking practices, in line with our vision - Danone, One Planet. One Health - which reflects a strong belief that the health of people and the health of the planet are interconnected. We deliberately concentrate on high-growth and health-focused categories, and commit to operating in an efficient, sustainable and responsible manner.
Check out the link below to find out more about Danone in Japan. http://www.danone.co.jp/
Danone Japan is a certified B Corporation and is an Equal Opportunity Employer: Female / Minority / Disability / Marital Status / Sexual Orientation / Gender Identity
Danone Japan doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all our employees share in the commitment to engage one another with dignity and respect.