Brand Manager (Maternity Cover)

Job description

As Brand Manager in Danone Romania, you will have a fantastic opportunity to develop your career within a respected, pro-active and challenging business.

 

Main accountabilities:

 

·    The development, planning and execution of most marketing activities (launches, re-launches, BTL activities);
·    The development and implementation of brand strategies (communication, pricing, media);
·    The development of new product initiatives (market and consumer research, product research, concept and communication development, packaging development).
·    Promotions: develop, recommend and execute all promotions on coordinated brand (price promotions, sampling, raffles, premium packs, overfills, etc...), in close cooperation with the Financial Analysts, Trade Marketing, Purchasing and the BTL/advertising agencies. Assess the impact of those promotions and recommend follow-up action.
·    Launch & re-launches: coordinate product & concept research, tests, communication, packaging, media, consumer promotion, distribution plan, POSM, trade promotion, financial assessment etc.; recommend the final plan; assess the outcome and submit a follow-up recommendation.
Brand strategy: develop and implement the communication, media and pricing strategies.
· 
New product initiatives: identify and exploit new product initiatives.

·  Budget Control of coordinated brand.

About you:

 

·  At least 2 years marketing management experience, ideally in a multinational FMCG company.
·  University degree, preferably in economics or business administration;
·  English advance both written and spoken;
·  PC skills: MS Office

What You'll Find In Danone:

·  International work environment;
·  Hybrid and flexible working hours;
·  Competitive salary package and flexible benefits;
·  Medical subscription for you and your family members (spouse and children);
·  One free day to celebrate your birthday;
·  30 days to work from wherever you want;
·  Bonus on special events;
·  Bookster subscription;
·  Coffee, fruits and chocolate in the office;
·  Free yogurt.

We embrace diversity in our organization. This means giving full and fair consideration to all applicants without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, political opinion or disability status.