Manager, Content Marketing
New York, United States Marketing
Job description
Manager, Content Marketing
New York, NY
About CRITEO
Criteo (NASDAQ: CRTO) delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 2,500 employees in more than 30 offices across the Americas, EMEA and Asia-Pacific, serving over 14,000 advertisers worldwide and with direct relationships with thousands of publishers.
Overview
We’re looking for a talented mid-level writer with management experience. This role requires the ability to produce content (both internal and external) for a global audience. Strong editing, writing, and leadership skills are critical to success. The ideal candidate knows how to draw an audience and drive action, understands the nuances of writing content for a variety of formats, channels – and cultures – all within the Criteo voice. We’re looking for a creator extraordinaire who is a seller and solutionist, a trend watcher, team leader, and perfectionist. We need a bright mind who brings fresh ideas to the table, a critical thinker who can distill industry information, news and trends into compelling themes and copy that positions Criteo as a trusted expert. We’re looking for an individual with a strong sense of pride in their team and the work they produce, who strives for the highest quality even when on deadline. This role requires an ability to manage many projects and people from start to finish, often tackling challenges and identifying opportunities along the way. Only positive attitudes need apply!
What will you be doing?
· Manage a team of in-house content creators and freelance writers
· Coordinate with Creative Production manager to assign creative teams and jointly oversee projects
· Brainstorm, create and transform ideas into stories for all types of marketing materials including: emails, landing pages, sales collateral, presentation decks, digital advertising, newsletters, video, social and event materials.
· Collaborate closely with Design, Product Marketing, Sales, Media Services and other internal subject matter experts to tell the brand story to our customer segments.
· Continually innovate, identifying new and more enticing ways to tell and share the Criteo story.
· Research and write on a wide range of topics in the digital advertising industry.
· Ensure content is consistent and on-brand (style, tone of voice) and optimized for search, social and across all channels (i.e., mobile, video, email etc.). The ability to create SEO keyword driven copy is essential to success in content marketing and this position.
· Steward the brand voice to ensure Criteo’s personality is defined and differentiated.
· Be the arbiter of best practices in grammar, writing and style.
· Oversee an editorial calendar ensuring a consistent publishing schedule
· Uphold standards and processes for content creation, distribution and maintenance.
What do we NEED?
· Minimum of 3-5 years of copywriting experience at an agency or in a marketing department
· Minimum of 2 years of management experience
· BA in English or Journalism
· An understanding of SEO-driven content and the ability to create it
· Ability to operate in a fast moving environment and present/sell in your work well
· Experience creating content for digital, mobile, social and video
· Experience marketing to marketers/agencies
· Team player who enjoys collaborating with a high performing group
· You must have a portfolio of writing samples showing a range of work
Criteo, the global leader in scalable personalized retargeting solutions, is growing their U.S. Operation and looking for aggressive and motivated professionals with varying levels of experience to be an integral part of our continued success.
For more information, please visit http://www.criteo.com. Find us on LinkedIn.
*Criteo is an equal opportunity employer.*
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