VIE DIGITAL MARKETING AND MARKET ANALYSIS (M/W)

Job description

Saint-Gobain, the world leader in the habitat and construction markets, designs, manufactures and distributes building materials, providing innovative solutions to meet growing demand in emerging economies, for energy efficiency and for environmental protection. Saint-Gobain is a welcoming, solid, open-minded company that offers long-term career opportunities. Our company is the world's largest manufacturer and distributor of building materials, and a leader in the production of high-performance materials, operating in 68 countries. Saint-Gobain was founded in 1665 and is headquartered in Paris, France. The company had sales of $ 43.3 billion in 2016 and employs more than 170,000 people worldwide.
ABOUT HIGH-PERFORMANCE REFRACTORIES:
Saint-Gobain’s High-Performance Refractories (HPR) is a dynamic, global business with operations centered in Worcester, Massachusetts. Globally HPR has manufacturing and sales operations out of 11 international facilities on 5 continents. With a dynamic culture of growth and change HPR is an exciting place for personal growth and achievement.
We are seeking a Specialist in Digital Marketing and Market Analysis that will support the global commercial teams at HPR to succeed in a dynamic and competitive market place. The HPR organization is growing organically with a focus on new digital initiatives for internal and external marketing and market intelligence. This position in responsible for conceptualizing, designing, coordinating and launching content with the input from the global stakeholders and in collaboration with external partners and agencies.
You will:
- Create original content concepts to support marketing campaigns
- Create and manage email lists by campaign
- Write web optimized content for website expansion
- Collaborate with commercial team members to write short, medium and long form documents such as flyers, datasheets, brochures, white papers, newsletters, tech articles, editorials, presentations
- Update and consolidate Competition intelligence data
- Collaborate to create a business intelligence watch (Competition and Markets) available on a secured and user-friendly platform
- Collaborate to Ceramic markets analysis including segmentation, Market size assessment, positioning
- Occasional travel with supervisor (<10%)
COMPETENCIES REQUIRED:
- Proficient in Microsoft Word, Excel, Powerpoint,
- Working knowledge of Adobe Creative Cloud including Illustrator, Indesign, Lightroom, Photoshop.
- Organized and thoughtful approach to daily activities
- Able to function independently or cooperatively as required by the activity
- Basic experience with a CMS platform such as Drupal or Wordpress.
MINIMUM QUALIFICATIONS FOR THE POSITION:
- Bachelor’s degree, B.A., B.S. or equivalent degree
- Experience in marketing and/or market analyst functions as an intern, apprentice or equivalent capacity