EMEA Customer Marketing Specialists- B2B Marketing Excellence

Job description

Job Purpose and Summary

·  Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations
·  Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning
·  Ability to utilize the processes, tools and techniques for gathering, analyzing, and communicating information about the competitive environment
·  Ability to use tools and techniques for collecting, collating and analyzing information on existing or potential markets in order to meet market needs
·  Organizational strategies and operations for promoting and publicizing products and services in the marketplace; ability to develop and implement these strategies and operations
·  Customer types and ability to analyze customer activities, profiles and information
·  Business models to develop and implement marketing strategies, objectives, and tactics
·  Marketing options and opportunities; ability to advertise an organization's products, services and brand through various channels.
·  Organizational strategies and operations for promoting and publicizing products and services in the marketplace
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Canon is changing and so are the markets we serve and the customers we supply. We are on a journey of transition to being a truly customer centric company and to bring new services and products to the digital space and to our B2C and B2B customer communities. Our European enterprise and SMB business groups are being realigned and energised to offer more flexible and joined up solutions to our clients. As part of this transformation process we have established an EMEA Sales and Marketing centre of excellence (COE) in which this newly created opportunity exits.

 
Role overview:

Customer Marketing Specialists (known as Value Proposition Specialist internally)

You will support the planning, creation and delivery of specific, targeted propositions, based on customer insights.

What we give

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
·  Own and manage allocated proposition and related content, stay current on key developments within your proposition set and keeping your stakeholders up-to-date on these trends
·  Creating original client-facing propositions and content for all stages of the purchase journey, supporting the marketing and sales teams on key campaigns and initiatives
·  Partner with teams across the company to develop core proposition content and thought leadership pieces
·  Work with leading industry influencers to align, collaborate and co-create market relevant propositions
·  Keep track of market movements and competitor offerings
·  Continuously assess effectiveness, impact and engagement of content with defined KPIs
·  Work with Campaign Strategists to inform and contribute to content campaign calendars
·  Making data-driven decisions to inform and improve propositions

What we ask

We need people who can achieve the exceptional by working collaboratively, who have the courage to risk new ways of doing things and the ability to see the world the way their customers see it. We're looking for creative problem-solvers like you, someone who can ensure Canon stays ahead in an ever-changing world.
·  Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations
·  Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning
·  Ability to utilize the processes, tools and techniques for gathering, analyzing, and communicating information about the competitive environment
·  Ability to use tools and techniques for collecting, collating and analyzing information on existing or potential markets in order to meet market needs
·  Organizational strategies and operations for promoting and publicizing products and services in the marketplace; ability to develop and implement these strategies and operations
·  Customer types and ability to analyze customer activities, profiles and information
·  Business models to develop and implement marketing strategies, objectives, and tactics
·  Marketing options and opportunities; ability to advertise an organization's products, services and brand through various channels.
·  Organizational strategies and operations for promoting and publicizing products and services in the marketplace

You will need

Creative thinker
Able to bring content to life in an informative and education manner
Good copywriting skills
Strong collaboration & communication skills

Further Information

Location: Stockley Park, Uxbridge, Middlesex

Closing Date: - please apply as soon as possible

Canon Benefits:

• Annual Bonus scheme
• Pension scheme
• Private Medical Insurance
• Long service awards
• Enhanced maternity pay
• Enhanced company sick pay
• Long Term Group Disability Cover
• 25 days holidays per year
• Staff Purchase Scheme
• Subsidised restaurant
• Subsidised Dry Cleaning
• Ride to Work scheme
• Employee Assistance Programme
• Flexible Working Policy

No Agencies Please

Canon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company that’s strong, ambitious and considerate, where people do great things together. You can expect the exceptional and achieve the exceptional, with the world's best imaging company. 

Expect the Exceptional.