Expires soon CANON

European Marketing Strategy Activation - Consumer Imaging

  • Uxbridge (Greater London)
  • Marketing

Job description

Job Purpose and Summary

·  Similar work experience in role/industry
·  End to end experience of strategy planning process and delivery
·  Demonstrable marketing experience, including delivering marketing strategies and plans
·  Experience of working with interconnected marketing disciplines
·  Experience of developing and implementing tools and techniques for managing and tracking performance

Personal Qualities:
• Able to deliver high quality against pressurised deadlines
• Sophisticated interpersonal, relationship building and communication skills
• Excellent analytical skills, curiosity
• Intellectually agile
• Successful Relationship Builder
• Good Negotiation
• Ability to influence
• Excellent Communication skills
• Team orientated
• Commercially aware
• Good practical / operational skills
• Highly organised and structured

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Hugely exciting opportunity to own, devise and implement the EMEA marketing plans for the Canon brand, sitting in the European headquarters.

Playing a crucial role in the organisation, this Strategy Activation role will translate the marketing strategy into something meaningful and exciting for our customers. With a significant budget to manage, you will have the ownership of partnering with agencies to create a compelling marketing plan across a variety of channels, from TV through to digital and social platforms.

What we give

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

1. Understand in-depth the Consumer Imaging Marketing Strategy, our defined audiences, needs and behaviours, as well as the key propositions, products and services targeted at this audience in order to refine the business goal for the target audience.

2. Define and build the audience marketing plan to achieve the business goal through meeting the customer need(s). This includes: 
- defining the appropriate activity
- defining the marketing channels
- defining the sales channel execution
- defining the budget required, and
- consulting with sales and marketing channel owners to ensure a realistic and achievable plan is created.

3. Engage, lead and manage key internal stakeholders in building the plan and buying into it. Own the delivery of the audience plan through the channel owners.

What we ask

We need people who can achieve the exceptional by working collaboratively, who have the courage to risk new ways of doing things and the ability to see the world the way their customers see it. We're looking for creative problem-solvers like you, someone who can ensure Canon stays ahead in an ever-changing world.

Languages:
 • Business English, national language, any other language an advantage.

Experience:

·  Similar work experience in role/industry
·  End to end experience of strategy planning process and delivery
·  Demonstrable marketing experience, including delivering marketing strategies and plans
·  Experience of working with interconnected marketing disciplines
·  Experience of developing and implementing tools and techniques for managing and tracking performance

Personal Qualities:
• Able to deliver high quality against pressurised deadlines
• Sophisticated interpersonal, relationship building and communication skills
• Excellent analytical skills, curiosity
• Intellectually agile
• Successful Relationship Builder
• Good Negotiation
• Ability to influence
• Excellent Communication skills
• Team orientated
• Commercially aware
• Good practical / operational skills
• Highly organised and structured

You will need

• Focus on the customer • Drive for results • Plan and organise effectively • Communicate effectively • Apply Strategic Thinking

Further Information

Location: Stockley Park, Uxbridge

Closing Date: Friday 7 April - please apply as soon as possible 

 
Canon Benefits:
• Annual 10% Bonus scheme
• Pension scheme
• Private Medical Insurance
• Long service awards
• Enhanced maternity pay
• Enhanced company sick pay
• Long Term Group Disability Cover
• 25 days holidays per year
• Staff Purchase Scheme
• Subsidised restaurant
• Subsidised Dry Cleaning
• Ride to Work scheme
• Employee Assistance Programme
• Flexible Working Policy 

No Agencies Please

 

 

Canon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company that’s strong, ambitious and considerate, where people do great things together. You can expect the exceptional and achieve the exceptional, with the world's best imaging company. 

Expect the Exceptional.

Make every future a success.
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