CRM Marketing Executive - Avios Group (Agl) Limited - Crawley

Job description

Avios Group (AGL) Limited operates the global Avios currency for the British Airways Executive Club, Iberia Plus, Meridiana Club and flybe frequent flyer programmes; as well as the Avios Travel Rewards Programme in the UK and South Africa. Millions of members collect Avios in over 220 countries worldwide. Avios' parent company is International Airlines Group (IAG).

The Customer department merges the key functions of Marketing and Customer Insights which brings together customer experience, customer data and marketing to the forefront of our business.

The key activities include driving customer Insight, improving customer Experience through the collection and redemption journey, Research & Development, Brand Strategy & Guidelines, Campaign Management & Execution, Marketing Strategy & Planning, PR and CRM.

What will you be doing?

The role sits within the Customer Team and the role purpose is to execute Avios programme communications where relevant, particularly for Avios Travel Rewards Programme in UK and South Africa.

This role will be responsible for delivering the CRM roadmap, ensuring it is on track whilst working with the team to continually innovate (i.e. personalisation) and improve upon campaign results. This role will also build effective working relationships with marketing agencies to deliver campaigns on time, on target, on brand and to agreed budget.

The Marketing Executive will be based in Crawley but may be required to work from Heathrow as and when required.

Key role responsibilities

End to end campaign delivery for the Avios programme in the UK and South Africa (including DM, SMS, mobile, social, emails)

Building strong & effective relationships with agencies and partner marketing teams, ensuring quality work is delivered on budget, with a positive return on investment

Taking full accountability for managing the campaign process from receipt of a campaign brief through to developing appropriate briefs (creative, data, fulfilment etc) to sign-off and execution. This involves liaison with key stakeholders (eg Brand, Travel & Pricing, Insight and external contacts)

Enhancing and developing marketing communications by increasing response rates through effective implementation of segmentation and personalisation across each campaign to maximise response

Implementing and continually challenging personalisation and targeting within all communications to achieve maximum results

Administration of marketing plan and budget allocation

Working collaboratively within a team to deliver excellence in customer communications

Presenting results and plans to key teams and stakeholders to obtain buy-in and understanding of marketing activities for Avios programmes

Additional administrative and support activity for the team as necessary

What skills & qualifications do you need?

Be confident with a customer first approach in everything you do

Committed to delivering quality work with excellent attention to detail

Excellent delivery and focus under pressure

Used to working to deadlines

Proven experience in delivering marketing campaigns

Experience of CRM an advantage but not essential

Good communication skills and good at building relationships across the business

Strong project management and organisational skills

Able to evaluate and provide objective and consistent feedback on concepts and creative execution

Be passionate about customers and utilising marketing insight to write exciting briefs that motivate agencies/creative teams to produce powerful and effective campaigns and communications that meet business objectives

Ability to interpret data and identify insights from past campaign performance to inform future activity

What can we offer you?

Annual salary of £28,000

Annual Bonus (dependant on Company & Individual Performance)

Company Pension

Private Health Care

Childcare Vouchers

Travel Insurance

Exciting global travel industry discounts including flights, hotels, international rail, cruises & tour operators

After 6 months service, BA Staff concessions

New Joiner Avios/Birthday Avios/Thank you Avios

Discounted train fares

Free shuttle bus to/from Gatwick Airport

2 Charity days (leave for recognised Charity Work - In making Avios a great place to work)

25 days annual leave