CVM Campaign Assistant (6 month FTC)

Job description

  Salary
Excellent Salary & Benefits
·  Role area
Marketing & Creative
·  Contract type
Fixed Term Contract
·  Job reference
HRGKB374867
·  Location
Milton Keynes
MK9 2NW
· 
The main purpose of this role is to support the execution of all direct to customer email marketing activities for Sainsbury's Argos. Support ingthe implementation of the email marketing activity for Republic of Ireland and the weekly BAU send.

The role

Briefing email campaigns
Managing the creative process through to sign-off
Managing key stakeholders such as the online team, brand managers, legal team and stock teams with regards to email sign-off
End delivery and quality control of the email programme
Development, execution and ownership of a test and learn plan for all direct to customer marketing activity
Development and delivery of new automated trigger emails
Set up tagging requirements to track key KPIs for the email activity through Adobe Omniture reporting suite
Update and maintain customer retention KPI reporting
Use results of previous campaigns to improve all relevant KPIs to deliver improvements and to recommend future activity

This role will be working with the CVM Campaign Manager to develop and improve on the existing customer contact strategy. Liaise with key stakeholders to initiate improvements for customer targeting and retention. Working with key stakeholders to initiate improvements for customer targeting and retention. Understanding of customer data and how best to segment customers to drive engagement.

Building strong relationships with the wider CVM team responsible for customer strategy, campaign planning & operations.

Skills & experience

A good understanding of CRM and digital marketing practices
Make sound decisions in line with defined strategy with customer at front of mine
Highly organised and able to prioritise shifting requirements to deliver value for customers and the business
Able to balance multiple projects
Able to deliver across multiple projects at pace in a highly volatile and constantly changing environment
This is a 6 month contract so the ability to get up to speed quickly will be vital
Good communication skills used to engage key stakeholders