Sr. Manager/Manager, Plenti Digital Channels

Job description

Drawing on American Express' loyalty expertise, in May 2015, the US Loyalty team has launched Plenti, the first national loyalty coalition in the US. Our Sponsors include AT&T, Chili's, Direct Energy, Enterprise, Expedia, Exxon, Hulu, Macy's, Mobil, Nationwide, and Rite Aid. Plenti members can earn Plenti points at one partner and use them at another all with a single rewards card. The Plenti Digital Channels team is focused on driving customer retention and engagement within Plenti's proprietary digital platforms.

The ideal candidate for this role is a seasoned marketer who is passionate about the entire digital ecosystem, is relentless in looking for opportunities to grow the digital audience base, and inspires our cross-functional team to deliver the best experience for users.

Job Responsibilities:
Responsibilities and essential job functions include but are not limited to the following:

· Own marketing strategy and tactics for key channels across content marketing (blog and social), search (paid & organic), and funnel optimization and conversion.
· Develop mobile push/SMS channel strategy; including deploying and analyzing tactics to increase the number of users reaching the Plenti app.
· Work closely with editorial team to optimize customer journey with new content and page layouts leveraging MVT and A/B testing findings.
· Partner with key stakeholders to identify SEM opportunities with keywords, copy and page structure; make recommendations for driving maximum traffic and engagement.
· Maintain channel calendar and partner with marketing colleagues to define and execute digital approach for broad program marketing initiatives.
· Deliver traffic reports for all initiatives and track against targets; monitor on-site. engagement trends and proactively identify opportunities to improve performance.
· Fluent in all standard web and mobile KPIs with the ability to benchmark against mature digital loyalty metrics.
· Lead a team of two contractors supporting site content management and content writing; including the development and execution of content to build awareness, cultivate a community, and drive retention and engagement across web and mobile channels.

Desired profile

Qualifications

• 3+ years digital marketing experience preferred, focused on acquisition, member retention and member engagement.
• Experience in media / publishing or other property with digital ad revenue a plus.
• Data-driven mindset with experience using digital analytics to make decisions without getting stuck in analysis paralysis.
• Experience with SEO tools and Adobe analytics preferred.
• Familiar with A/B and MVT testing tools preferred.
• Proven ability to establish rapport, credibility and influence others to drive results across a large matrix organization.
• Strong communication skills, with experience managing, motivating teams and individuals in a cross-functional environment.
• Strong track record driving results while demonstrating accountability and leadership.