Site Merchandiser, Media

Job description

DESCRIPTION

At Amazon, we have a unique culture built on pioneering into unknown and new frontiers. From selling books to creating the Kindle, from making films to launching stores where customers just walk out, Amazon reinvents normal. After selling the first book in 1995, we have grown at an incredible rate and in 2018 we reached a new milestone of reaching the top ten in the annual Fortune 500 list of biggest US companies. By hiring those that take risks and find fulfillment through making the impossible commonplace, Amazon cultivates innovation. Every employee at Amazon has the power to forge their own path and to have a true impact on the business, and we find that exhilarating.

The culture of innovation also extends to our China business. Since 2004, Amazon has been offering customers in China authentic and quality products with convenience and value. In 2014, we launched Amazon Global Store, offering millions of international brands and products direct from the US, Europe, and Japan, but allowing Chinese customers to purchase with local language, currency, payment methods, and customer services, all with the convenience of never leaving the Amazon China site Z.cn. Cross-border e-commerce is growing in popularity in China: by 2020, a quarter of the population, amounting to more than half of all digital buyers, will be shopping for cross-border goods. With over 300 million active customers, over 140 fulfillment centers, and serving more than 180 countries and regions, Amazon is well positioned to capture this growing opportunity in China. Our vision is to be the "go-to-place" for Chinese consumers to shop for global brands and products.

Amazon.CN's Book category is seeking an Online Marketing Site Merchandiser based in Beijing who reports Site Merchandiser Leader of Amazon Books, China. This person will work with different functional teams and external partners to deliver quality website content, improve traffic/demand generation efficiency and effectiveness from multiple channels, and actively participate in initiatives to ensure the highest level of customer experience and make Amazon the most authoritative shopping destination for books category in China.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We like audacious goals and look for team members who are passionate about reaching and exceeding them by continuously raising the bar for what it means to offer our customers the best shopping experience in the world.

Responsibilities for this role includes:
Marketing campaign management
· Drive online traffic (website, e-mails) from both new and existing customers for our product lines, ensure optimal execution of best practices and seek improvements for all traffic channels (e.g. e-mail, SEO) in close co-operation with the traffic team;
· Work with cross-functional teams on campaign calendar and execution planning;
· Propose, manage and implement the online marketing and promotion plans in cooperation with other teams;
· Analyze campaign results and seek to optimize campaign effectiveness.
Site experience
· Work with stakeholder teams to deliver the best-in-class customer experience through ad hoc projects;
· Conduct regular quality control of our website by drawing on quantitative results;
· Continuously observe industry trends and refresh the website to reflect such trends.

Additionally, the Site Merchandiser needs to take an active leadership role in these areas:
· Drive item data quality improvement;
· Lead business process innovations.

The successful Site Merchandiser must be able to:
· Act as the “business owner” for the categories, possessing a complete understanding of internal and external variables that impact our business.
· Have a thorough understanding of the industry, seasonality and trends/events, and continually monitor the underlying reading development.
· Maximize Amazon's long-term business profitability.
· Have a complete understanding of the customer needs, both existing and potential, and use that knowledge to deliver site features that provide Amazon customers with an unparalleled shopping experience.
· Co-manage key vendor relationships, negotiate and secure marketing funds.
· Create business plans for new opportunities and develop and execute project plans for the launch of new features, incorporating merchandising and pricing strategies.
· Coordinate cross-functional teams, and communicate with internal and external parties, while meeting tight deadlines.
· Conduct data-driven analysis and propose optimal ways to spend given marketing budget.

Desired profile

BASIC QUALIFICATIONS

Demonstrated ability to coordinate across functional teams, including engineering, marketing, design and merchandizing teams.
· Willingness to roll up sleeves to do what is necessary.
· Proven track record in taking end-to-end ownership and driving results.
· Experiences in new business development.
· Proficiency in English reading and writing.
· Proficiency in Excel and/or other data analysis tools.
· Strong analytical and problem solving skills.
· Exceptional communications skills.
· Ability to self-organize multiple tasks well and to complete them on time with a clear focus on quantitative results.
· 4+ years of successful track records in marketing, digital analytics, product management, project management, consulting and/or financial analysis.
· An undergraduate degree or above