Offers “Amazon”

Expires soon Amazon

Principal, US GTM, Seasonal Events

  • Internship
  • Seattle (King)
  • Marketing

Job description



DESCRIPTION

This role is a member of the US Marketing team and responsible for developing cross-channel go-to-market plans that support seasonal marketing events. In particular, you will: 1) Assess visit and purchase behavior trends by customer segment in order to expose seasonal shopping behavior opportunities that can be leveraged each quarter, 2) Work closely with category marketing teams to understand historic customer buying behaviors, opportunities to leverage new products/news/sub-categories, etc., 3) Collaborate with other US GTM leads to identify opportunities for seasonal event messages to support broader perception goals, 4) Recommend and gain alignment on message strategy throughout the quarter, 5) Collaborate with onsite events team to ensure customer insights are reflected in the onsite experiences supporting seasonal, cultural and gift-giving events each quarter, 6) Work with channel teams – including mass advertising, PR, onsite and automated marketing (search, automated social, outbound, associates, onsite publishing, etc.) – to develop cross-channel, cross-category offsite marketing plans for seasonal or gift-giving events of different scopes, 7) Ensure pre- and post-event research is in place that to expose customer behavior insights that can inform future onsite experiences and offsite marketing, and 8) Be focused on the US, but regularly share learning and best practices with global marketing counterparts.

Amazon is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation / Age

PREFERRED QUALIFICATIONS

Advanced degree (MBA or other applicable advanced degree)

Desired profile



BASIC QUALIFICATIONS

· Bachelor’s degree in an applicable discipline such as Business or Marketing
· Track of record of building, managing and optimizing large-scale multi-channel marketing campaigns
· Ability to partner cross-functionally, lead through influence, and work with a wide range of stakeholders
· Excellent written communication skills; capable of articulating both strategic recommendations and detailed tactical plans
· Able to consistently nail details, driving process and managing to goals

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