Marketing Manager, Amazon Music, International Expansion

Job description

DESCRIPTION

Amazon Music – Any Way You Want It.
Imagine being a part of an agile team where your ideas have the potential to reach millions. Picture working on cutting-edge consumer-facing products, where every single team member is a critical voice in the decision-making process. Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up. Welcome to Amazon Music, where ideas are born and come to life as Amazon Music Unlimited, Prime Music, and so much more.

Everyone on our team has a meaningful impact on product features, new directions in music streaming, and customer engagement. We are looking for new team members across a variety of job functions including software engineering/development, marketing, design, ops and more. Come join us as we make history by launching exciting new projects in the coming year.

Our team is focused on building a personalized, curated, and seamless music experience. We want to help our customers discover up-and-coming artists, while also having access to their favorite established musicians. We build systems that are distributed on a large scale, spanning our music apps, web player, and voice-forward audio engagement on mobile and Amazon Echo devices, powered by Alexa to support our customer base. Amazon Music offerings are available in countries around the world, and our applications support our mission of delivering music to customers in new and exciting ways that enhance their day-to-day lives.

Come innovate with the Amazon Music team!

The Amazon Digital Music team is looking for a motivated, customer-obsessed, analytical marketer to drive acquisition and engagement for Amazon Music Unlimited and Prime Music as we expand internationally. As a Marketing Manager you will be expected to develop, build and analyze acquisition and engagement marketing programs across the Amazon ecosystem and devices, including the Amazon Music App, Amazon homepage and website, across Amazon categories, as well as driving outbound communications via email and push. You will work closely with Product Managers, Analysts, Music Curators and other Marketers to define and implement a best-in-class customer experience, to create effective marketing communication vehicles, and to use them to drive adoption and engagement for Amazon Music.

The ideal candidate will be able to execute at a high level and capacity (creating and managing campaigns with merchandising and marketing tools, analyzing customer engagement data, and solving problems) while also contributing at the strategic level (generating bold and innovative ideas for growth). The Marketing Manager should be passionate about the customer and must have proven analytical capability, project management skills, and the ability to multi-task and thrive in a fast-paced environment. The successful candidate will be able to automate and scale to drive personalized, contextual, and relevant messages to customers. This role must operate from a company-wide perspective and lead cross-functional and cross-business projects.

Specific Responsibilities:
· Build marketing programs based on targeting key customer segments to drive initial acquisition and ongoing engagement with Amazon Music
· Taking ownership of existing acquisition and engagement campaigns and making continuous improvements to drive towards current goals
· Partner with product and technology teams to build a roadmap and execute projects that lead to customer communication and engagement opportunities
· Develop programs to drive increased engagement from active customers and win back lapsed customers
· Develop best practices in execution and reporting that will scale for continued international expansion and serve as a model for existing international markets
· Write and present high quality documents to leadership
· Lead cross-functional marketing initiatives and partnerships across Amazon's business and support teams
Business Skills Needed:
· Stellar problem solving and issue resolution skills with the ability to work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail are the norm
· Strong analytical and quantitative skills including the ability to use customer research and metrics to back up intuition and assess the efficacy of marketing programs
· High bias for taking end-to-end ownership of responsibilities, flexibility and exceptional communication skills

Desired profile

BASIC QUALIFICATIONS

· Bachelor's degree
· Strong quantitative and analytical aptitude
· Strong data management skills
· Strong verbal and written communication skills
· 3+ years of relevant work experience in online marketing, marketing communications, product management, and/or consumer products and services.