Offers “Amazon”

New Amazon

Employer Brand Marketing Lead, Consumer Tech Talent Management

  • Seattle (King)
  • Marketing

Job description

DESCRIPTION

Job summary
We are hiring a Brand Lead to oversee a Global Employer Brand for the one of the largest tech organizations at Amazon. This role develops strategy and will lead efforts in executing on a Tech Employee Value Proposition (EVP) – what it’s like to be an Amazonian working in the Consumer organization, what we are building in our organization, why we love innovating on behalf of customers, and why people should join us.

We are seeking a leader to communicate the authentic employee experience to attract individuals who will thrive here. This person will lead the employer brand program for the Consumer Tech organization and teams within, owning the Global EVP for this group and connecting this back to the overall Amazon employer brand strategy. This role will own annual goal setting and and mechanisms to keep stakeholders updated on strategies, goals, and progress.

This role requires a passion for digital media and an intense curiosity about how jobseekers look for their next career – and how we can meet them where they are. In addition, you will focus on establishing the brand with internal employees through various channels. You will work with internal partners and an external agency to use research and the “voice of the customer” to inform messaging and creative, include leading omnichannel, campaign-specific work to influence how we are perceived as an employer, developing marketing strategies, and implementing programs across a variety of internal and external channels.

This role requires you to be passionately customer-obsessed and have a deep portfolio that demonstrates your success as a strategic thinker with strong marketing, advertising, and employer brand experience. You enjoy diving into research and data in order to provide valuable insights into marketing and advertising strategy.

Key job responsibilities
In this role you will own partnering with a cross-functional team to create and launch a global Tech brand awareness campaign to attract and retain technical talent .

A day in the life
Interact with multiple COE's, thought-partners, business and HR leaders and external agencies to build a brand campaign.

About the team
Our teams charter focuses on building a multi-faceted community anchored on technical employees with three main responsibilities: 1) building and fostering tech engagement to increase engagement; 2) proactively driving key initiatives that increase the organizational health of teams that have tech talent; and 3) creating and launching an employee value proposition that supports attracting and retaining technical talent. The vision is to reach tech talent globally with org health and engagement efforts that positively impact the Tech employee lifecycle.

BASIC QUALIFICATIONS

• Bachelor’s degree in a marketing or communications-related field
• 8+ years of experience working in a marketing or related role
• 2-3 years of experience supporting employer brand initiatives
• Experience managing social media strategy, content development, and campaigns
• Experience leading cross-functional teams
* Program Management experience

PREFERRED QUALIFICATIONS

• Experience conducting research and converting that data into an Employer Value Proposition (EVP)
• Experience managing agencies
• Comfortable working in an ambiguous, rapidly-changing environment
• Strong influence and relationship-building skills
• Ability to use social media and marketing analytics to inform content strategy
• Strong copywriting and editing skills

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Desired profile

BASIC QUALIFICATIONS

• Bachelor’s degree in a marketing or communications-related field
• 8+ years of experience working in a marketing or related role
• 2-3 years of experience supporting employer brand initiatives
• Experience managing social media strategy, content development, and campaigns
• Experience leading cross-functional teams
* Program Management experience

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