SEO/Digital Marketing Manager

Job description

DESCRIPTION

Alexa.com is the trusted source of insights that marketers use to win their audience and accelerate growth. We provide our customers, digital marketers, with the SEO and competitive intelligence tools they need to better understand their audience, discover opportunities for growth, and manage the day-to-day workflows of planning, creating, optimizing, promoting, and measuring the effectiveness of their content marketing.

We are looking for a creative, analytical, data-driven, results-oriented Digital Marketing Manager to own our SEO and content marketing efforts to drive awareness and new customer acquisition for Alexa.com. You will also oversee our paid programs and have an opportunity to expand your contribution to other marketing tactics (e.g. email, influencer marketing, social, etc). As a member of our small team, you'll have direct and measurable impact on the growth of our business.

The ideal candidate will have a proven track record of successfully growing organic traffic and leads for B2B SaaS companies. You will be able to share examples of your best work and clearly communicate the business objectives that drove your decision-making process and the quantifiable results that were achieved.

Core responsibilities:
· Set and execute an SEO strategy that drives an increase in highly qualified organic traffic and leads
· Find ways to increase organic traffic from our existing content
· Identify new opportunities to achieve scalable results from SEO and work with cross-functional teams to implement them
· Monitor, identify, and troubleshoot issues that negatively impact SEO performance
· Create content to support SEO/SEM, including blog posts, landing pages, videos, webinars, product demos, etc.
· Be the SEO and content marketing subject matter expert internally and externally
· Evangelize our product by representing us in online communities, social media, industry events, webinars, speaking engagements, etc.
· Work with agencies to manage our paid channels (including search, display, social, etc) to cost effectively reach our target customer and fill our funnel with leads
· Deeply understand the customer and strategize integrated marketing campaigns that will reach them, resonate with them, and influence them to convert
· Report on KPIs for all your efforts

Desired profile

BASIC QUALIFICATIONS

· Bachelor's degree
· 3+ years' experience in SEO with a track record of driving results
· Demonstrated ability to create content that resonates with a specific audience
· Experience managing ad agencies and budgets