Campaign Analyst

Job description

DESCRIPTION

Amazon Media Group operates at the intersection of eCommerce and advertising, offering a rich array of digital display advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon.com, across our other owned and operated sites, on other high quality sites across the web, and on millions of Kindles, tablets, and mobile devices. We start with the customer and work backwards in everything we do, including advertising. If you're interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you've come to the right place.
Campaign Analysts are key members of the AMG team and are responsible for ensuring a positive return on investment for our advertising clients and customers. AMG is currently looking for a highly motivated and data-driven Campaign Analyst to manage campaign performance from launch to completion, as well as becoming “experts” in various verticals.
As a Campaign Analyst, a typical day may include:
· Creating strategic media plans with Account Executives, keeping the advertising client's campaign goal in mind
· Building targeting strategy in anticipation of vertical trends and successes
· Managing campaign performance through data analysis and reporting, with actionable takeaways per designated KPI
· Refining optimization and reporting processes and workflows to gain efficiencies
· Create vertical-aligned optimization “playbooks” and lead wider team trainings
· Define campaign benchmarks per specified verticals across different O&O properties and KPIs
· Develop analytical insights per campaign reports

Desired profile

BASIC QUALIFICATIONS

· · Bachelor's degree required
· 3+ years' experience working in online or digital advertising
· Proficiency in Microsoft Excel
· Working knowledge of database tools (SQL, Tableu)
· Excellent organizational, interpersonal, and communication (written and verbal) skills
· Ability to deal with ambiguity and work cross-functionally with a wide range of employees with different skill sets