SEO Content Marketing Specialist (November 2018)

Job description

Richmond, Virginia
FunctionalArea

Marketing
ContractType

Full Time
HierarchyLevel

Professional
Posting

55859059
JobID

C2EBDE1DCF021ED8B8D933752EF947FD
JOB PURPOSE/ROLE

KEY RESPONSIBILITIES

Search Engine Optimization:
Perform keyword research (i.e. Google Trends) and analyze competitor keywords to discover the phrases, and expand on the topics, most likely to bring in high volumes of qualified traffic.
Conduct routine content audits and implement best practices of organic optimization to help build ranking, online presence and traffic.
Use Google Analytics and other third-party tools (e.g. SEMRush, BuzzSumo, etc.) to help monitor, track, and gather metrics of key performance indicators (KPIs) to complement overall marketing and business objectives.
Manage the sitemap records, and submit those URLs on a regular basis to Google and Bing.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Work with the team to develop and implement link building strategy.
Remain current on SEO content best practices and latest trends.

Content Management:
Execute the creation of landing pages and publish content on a to our consumer sites using the OneWeb CMS platform and WordPress, where applicable.
Identify gap ideations to build upon and expand content marketing initiatives to increase organic positioning, reach, site traffic, and revenue.
Manage of freelance/internal copywriters to coordinate the creation of content; including articles, product descriptions, videos, infographics, etc. and manage the trafficking of content to compliance for approval to oversee the fulfillment of the editorial calendar.
Editorial requirements include intermediate SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
Understand best practices of social media channels, and identify content and tactics to share per platform. Collaborate with External Communications team to promote and align goals/objectives for content distribution (e.g. articles, infographics, video, etc.).
Build and develop monthly eNewsletter to promote content and remain top-of-mind with email recipients. Create email retention list and deployment through ESP (email service provider) Silverpop.
Collaborate across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives.
Keep pace with content marketing and design best practices and industry trends.
KEY REQUIREMENTS/SKILLS/EXPERIENCE

Requirements
3+ year(s) of SEO content marketing experience with an emphasis across digital channels.
Proficient in Google Analytics, Google Trends, SEMRush, BuzzSumo and Silverpop
Strong skill in analyzing data, and assisting transforming metrics into actionable insights
Knowledgeable on industry trends and advancements to digital landscape
Experience creating content for the web and growing organic audience
Editorial mindset that seeks to understand what audiences consume and how to create it
Ability to analyze and present content and social performance
Project management skills and attention to detail
ADDITIONAL INFORMATION

REFERENCE CODE:

AWP-5859058-2


Allianz is the home for those who dare – a supportive place where you can take the initiative to grow and to actively strengthen our global leadership position. By truly caring about people – both its 88 million private and corporate customers and more than 140,000 employees – Allianz fosters a culture where its employees are empowered to collaborate, perform, embrace trends and challenge the industry. Our main ambition is to be our customers' trusted partner, instilling them with the confidence to grow. If you dare, join us at Allianz Group.

Allianz is an equal opportunity employer. Everybody is welcome, regardless of other characteristics such as gender, age, origin, nationality, race or ethnicity, religion, disability, or sexual orientation.


Allianz Worldwide Partners provides diverse expertise in automotive, international health & life, travel insurance, assistance and direct sales and is at the forefront of the Allianz B2B2C offering. United under one roof, Allianz Global Assistance, Allianz Global Automotive and Allianz Worldwide Care are specialist brands combining forces to push boundaries and create tomorrow's solutions to deliver an enhanced experience to our clients. Our 16,000 employees are based across 76 countries and combine 70 different languages and 60 nationalities, reflecting the truly diverse nature of Allianz Worldwide Partners. Our DNA is unique: we dare and care, anytime, anywhere. If this sounds like you, come and join us!


Allianz Worldwide Partners is a fast changing company with strong growth ambitions. We care for our customers, and our caring nature extends to our employees. We don't just hire people, we nourish them and invest in their careers because we recognize that your development and our growth and our development go hand in hand. So if you would like to be part of a global company that offers international career opportunities, kick-start your career and dare to join us!

As an equal opportunity employer, Allianz Worldwide Partners recognises that our strength lies in our people. We are committed to diversity and inclusivity and everyone is welcome to apply.

More information regarding the Allianz Worldwide Partners lines of business can be found at: http://www.allianz-worldwide-partners.com/corporate/