Aduna is an Africa-inspired health food brand and social business. Our products are made using exceptional and underutilised natural ingredients sourced directly from small-scale producers in Africa. Our mission is to breathe the vibrancy of Africa into the daily lives of people all over the world, creating a virtuous circle that feeds significant positive impacts back to the source. Find out more about us at www.aduna.com
. You can also listen to our founder Andrew launching Aduna at the International Herald Tribune Luxury Conference on “The Promise of Africa” in 2012.
Aduna is looking for a bright, enthusiastic and highly efficient intern to support on all aspects of PR and social media over a three month period. You will be working in a small team of energetic, passionate individuals in a collaborative, creative and fast-paced environment. This will be an opportunity to get hands-on experience in a number of elements of the communications mix including PR, events, social media, digital, branding and strategy. You will also get to experience the excitement of working in a small, fast-growing business, help us in our journey towards building a global brand and help support small-scale producers in rural Africa.
Responsibilities will include:
-You will be the voice of the Aduna brand online and will have primary responsibility for interacting with our followers on Twitter, Instagram, Facebook, Pinterest and LinkedIn, helping build our community of Aduna Feel Good Tribers.
-You will be working closely with the Marketing & Comms team to develop and execute our social media strategy (including both organic and paid-for activity) across all our platforms and to manage the editorial plan
-You will support the team to maintain and update the Aduna website including SEO optimisation (training provided)
-You will research and create content for digital marketing including website, social media, recipe and blog posts
-You will support on PR including researching and reaching out to influencers, sending out samples to bloggers, journalists and influencers and monitoring press coverage
-You will undertake research projects to help inform our digital marketing strategy
-You will provide general admin support to the Marketing & Comms team