Manager Social Strategy and Community Management

Job description

Country: United States
Job Function: Marketing & Communications

State / Province: New York
Position Type: Full time

City / Location: New York City
Brand: adidas

Relocation: No

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

Purpose

The role of a Social Strategy and Community Manager is to deliver a key city social strategy, highlighting the best of the brand and supporting our ambition to win in key cities; driving ongoing engagement with consumers through the management of community activity across relevant digital channels and platforms, developing a planned & reactive content strategy, delivered via social media platforms, revising and adjusting based on data and key learnings.

Key Responsibilities

· Bring the overall social strategy to life for the local brand channel or key city, working closely with other local category Social Strategy & Community Managers to ensure strategic alignment
· Manage the publishing, moderation and ongoing engagement of all relevant social platforms – including working with relevant agencies to plan and purchase media
· Follow the global and US launch plans around key stories and content for the brand digital platforms – find ways to bring those stories to life in the city, with social at the heart
· Engage the community actively and responsively, both in relevant external communities and existing own channels – monitor consumer conversation in real time (reacting to queries, resolving negative experiences and identifying areas relevant for further brand engagement and enhancement)
· Ensure all content is fully optimized across relevant channels via tagging, linking and rapidly implementing any new social media technology
· Work closely with the local PR team to ensure both owned and earned media coverage of key events, activations, and opportunities.
· Seek out and participate in relevant conversations that are happening in the local social media space – flag for opportunities for further engagement and interaction and sharing all learnings to key business partners including BU teams, brand editorial teams, sales teams, and customer service.
· Act as one of the social points-of-contact / experts for local adidas employees – specifically those that have relevant social platforms themselves.
· In partnership with the Digital Analytics team, analyze relevant metrics to measure the impact of social media activities and apply to daily activity based on learnings and patterns
· Attend weekly/bi-weekly category team meetings to share analytics, sentiment and conversation report

Key Relationships

· Other local newsrooms
· global newsrooms
· Brand Communications
· Digital Marketing
· PR
· CTC
· EIM
· SPOMA

Knowledge, Skills and Abilities

· Good interpersonal/communication skills
· Exposure to marketing campaign development and execution
· Experience in digital marketing, community management or directly related experience
· Strong understanding of the bought media landscape within digital / social media
· Ability to manage the implementation of a strategic campaign within the social media space
· Understanding of social media moderation and conversation analysis
· Natural story-teller and visual communicator
· In depth understanding and experience of the digital landscape and all social media channels
· Working knowledge of development languages (e.g. HTML, Flash, Javascript, XML), analytics systems and tools, standard CMS platforms and digital channels
· Organizational skills
· Negotiation skills
· MS Office Suite: advanced
· English: fluent

Qualifications

· University degree required
· Advanced degree desired
· 3-5 years industry experience