Digital Merchandising Manager

Job description

Country: Netherlands
Job Function: Digital

State / Province: Netherlands
Position Type: Full time

City / Location: Amsterdam
Brand: adidas

Relocation: Yes

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

Purpose & Overall Relevance for the Organisation:

An exciting opportunity has arisen for an entrepreneurial data-driven decision maker to join our growing Western European eCommerce organization within the adidas.

Working within the Consumer Experience and Digital Merchandising team, they’ll be supporting the execution of our site merchandising and onsite search strategy, ensuring we’re adapting both our site & product presentation to the needs of our consumer base and inline with our wider business objectives.

The candidate should have a strong commercial sensibility, and a desire to get hands on in both product presentation and consumer experience. You will have a direct impact on what a consumer sees and experiences on adidas.com

Our goal is to evolve the Site and Consumer Experience so that when a consumer leaves our touch point, we not only meeting their expectations, but we are exceeding them - this role is key for delivering on this goal.

Key Responsibilities:

· Map out and execute the optimization strategy for adidas, and digital merchandising experiences, with focus on specific consumer journeys, ensuring we’re driving incremental growth across our key campaigns. Drive sell-thru through ongoing improvements to our configurable toolset, with a focus on onsite search, sorting rules, product placement, evergreen content, page content, product content and site configurations
· Accountable for ensuring the quality and accuracy of online merchandising, product presentation, navigation and product content strategies so they will contribute to adidas com’s business goals.
· Execute the roadmap for improvements within your category
· Work with analytics to ensure optimization decisions and ongoing improvements can be tracked and validated on an ongoing basis
· Be the advocate for your category – highlighting the product winners, losers and missed opportunities to the wider organisation.
· Work closely with other eCom teams to ensure wider cross-channel campaigns are translating into tangible, logical site experiences
· Suggest and define relevant AB tests to maximise consumer experience and conversion
· Provide support across wider projects in both site merchandising and consumer experience.

Key Relationships:

· Buying / Category Managers
· Product Content & Data
· Marketing Activation
· CRM
· Global UX Org
· Site Operations
· Consumer Experience team

Knowledge, Skills and Abilities :

· The ideal candidate must be self-motivated and have well-developed business acumen, a brand-appropriate understanding, strong strategic judgment, acute analytical skills, and will have demonstrated the ability to use creative thinking and innovation to solve complex problems specifically in the area of e-commerce merchandising.
· Strong IT and numerical skills – On-line platform knowledge / SAP savvy / Adobe analytics. Data driven mindset. If you do not have a passion for data, this role is not for you.
· FredHopper Site Merchandising Tool
· D2C knowledge – eCom / Retail
· AB/MVT testing experience
· Strong communication skills. You should be able to adapt your message to your audience, be it developers or executives
· Excellent stakeholder management. Ability to negotiate and influence will be paramount to success
· Fluent English (+ ideally one other European language)

Requisite Education and Experience / Minimum Qualifications:

• 3- 5 years of relevant experience in e-commerce site-merchandising in a consumer-facing company.

• BA / BS in Merchandising, Accounting, Finance, Business, or related field (Master’s / Graduate qualification a plus).