Scade presto Adidas Group

Community and Social Media Junior Manager (maternity substitution)

  • Milan (Milano)
  • Servizi per la persona

Descrizione dell'offerta

Country: Italy
Job Function: Marketing & Communications

State / Province: Italy
Position Type: Full time

City / Location: Milan
Brand: adidas

Relocation:

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

Purpose & Overall Relevance for the Organisation:

The role of a Community Manager is to lead the local Social/Digital strategy and drive ongoing consumer engagement through the management of community activity across all relevant digital channels and platforms, coherently with adidas Global/WE Digital and Publishing team, generating quality brand and products exposure, supporting business objectives and goals, managing brand advocacy and momentum by connecting fans of the brand .. Deliver value to our communities through engaging content delivered via our social media platforms, and leverage these platforms to create great relationships with our consumers.

Key Responsibilities:

· Creation of all posts and content management on global and local digital channels
· Engage the community actively and responsively, both in relevant outside communities and existing own channels – monitor consumer conversation in real time (reacting to queries, resolving negative experiences and identifying areas relevant for further brand engagement and enhancement)
· Follow and manage the editorial calendar for the category and ensure a seamless long-term consumer journey across all channels
· Follow the global launch plans around key stories and content for the brand digital platforms – provide input to global team on local / regional adjustments needed
· Be responsible for, plan and manage the assigned Social MWB budget.
· Ensure all content is fully optimized across relevant channels via tagging, linking and rapidly implementing any new social media technology
· Copywriting of global posts and coordination with Digital, PR and Campaign Leads for campaign maximization
· Build outreach initiatives to strengthen the brand personality and voice within the industry
· Analyze relevant metrics to measure the impact of social media activities and amend strategies based on learnings and patterns, with a regular reporting method.
· Elaborate KPI setting for every initiative, prepare qualitative and quantitative analysis and reports in order to monitor effectiveness of the implemented projects to share with local Sales, WE and Global teams.
· Create and monitor KPI’s, take remedial action & recommendations
· Work closely with other brand marketing roles (Brand, SpoMa, Omnichannel), CtC and Sales team to deliver best results.
· Establish the most simple and efficient links between Publishing and DTC traffic and conversion

Knowledge, Skills and Abilities :

· Good interpersonal/communication skills
· Exposure to marketing campaign development and execution
· Experience as an interactive strategist, community manager or directly related experience
· Ability to manage the implementation of a strategic campaign within the social media space
· Understanding of social media moderation and conversation analysis
· Natural story-teller and visual communicator
· In depth understanding and experience of the digital landscape and all social media channels
· Working knowledge of development languages (e.g. HTML, Flash, Javascript, XML), analytics systems and tools, standard CMS platforms and digital channels
· Organisational skills
· Negotiation skills
· Outlook: advanced
· Microsoft tools: advanced
· English: fluent

Requisite Education and Experience / Minimum Qualifications:

· University degree required
· 3 years industry experience

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