Assistant Manager Employee Activations and Community Management

Job description

Country: United States
Job Function: Marketing & Communications

State / Province: Oregon
Position Type: Full time

City / Location: Portland
Brand: adidas

Relocation: No Selection

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

Purpose

This Assistant Manager, Employee Activations and Community Management will execute and manage the employee advocacy program in North America. This individual will have primary responsibility for creating and implementing the structures, processes and methods to support company-wide involvement, as well as encourage employee participation. This individual will support cross-functional team collaboration and work closely with key stakeholders to evaluate and manage processes, which support employee advocacy throughout the business.

Key Accountabilities

· Lead US employee advocacy program and serve as community manager online and offline.
· Develop and maintain three-pillar content strategy — brand, corporate and user-generated. Create contributor network and content calendar to support strategy
· Create, curate and post content
· Drive employee engagement and authentic UGC by developing social “challenges” and “meet-ups” for culture events and product launches
· Provide expertise and champion social media tactics for other employee experiences not affiliated with program (social purpose, diversity, sport)
· Build hashtag strategy and hashtag library with input from internal stakeholders
· Plan and execute reoccurring recruitment activities through various internal channels
· Create a training strategy designed to elevate individual and organizational social media and digital marketing acumen
· Design and implement reward and recognition structure for participation
· Manage day-to-day relationship with agency partners to share feedback, understand technical updates to digital tool and learn industry/client best practices.
· Work with business stakeholders to establish business-based criteria for evaluating and prioritizing KPIs

Knowledge Skills and Abilities

· Bachelor’s degree in Marketing, Market Research, Project Management, Business Administration or similar fields
· Expertise in community management and a personal presence on social media
· Strong writing and communication skills
· Photography, graphic design or multimedia experience a plus
· Technologically conversant and enthusiastic about technology as it facilities business process
· Passion for building online and offline communities; social capability in both digital and physical environments is critical
· Creative problem solver with a demonstrated open-minded approach to identifying solutions
· Ability to model openness to innovation and mentor others; good teaching skills
· Highly motivated self-starter with strong organizational skills

Qualifications

· Minimum 3 years of experience in social media and activations
· Bachelor’s degree from a four-year college or university