Assistant Manager, Originals Flagship Retail Marketing (NYC)

Job description

Country: United States
Job Function: Marketing & Communications

State / Province: New York
Position Type: Full time

City / Location: New York City
Brand: adidas

Relocation: No

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

Purpose: Lead the development and execution of activations and local partnerships across music, art, fashion and sport culture that authentically connects adidas Originals to New York street culture. Bring brand campaigns to life to align with our key product stories based on the global calendar. Breakdown is 80% in store communications and 20% activations.

Core Responsibilities:

· Activation management across key marketing touchpoints
· Connectivity with athletes, artists, store team and brand partners
· Influence, connect and engage with the local community in an authentic way
· Lead the development of Retail-focused POS solutions that support adidas’ Global direction and meets US Concept needs while strengthening adidas’ Brand presentation at Retail.
· Direct external resources (agencies/freelancers) to ensure solutions are aligned to brand direction

Key Accountabilities:

· Drive project coordination for local consumer activations in alignment with Brand events and DTC activation in developing local plans.
· Play a central role in communicating and developing the activation calendar for the New York store with cross-functional partners: local retail experience and brand marketing teams, merchandising, global brand Flagship team, EIM, PR, store staff and store team.
· Build strategic activation & ISC briefs in partnership and collaboration with key agency and BU partners through production and installation.
· Responsible for budget management, including: processing invoices and tracking monthly budgets in partnership with our finance partners.
· Ensure the flagship staff are educated and informed about product launches, ISC campaign elements & monthly activation plans.
· Cultivate community and build a strong network to ensure the flagship store is THE destination for artists, creatives and sneaker heads.
· Monthly reporting to include metrics on traffic & conversion
· Own the retail components of assigned concepts – providing informed recommendations and proactively leading internal and external teams through all stages of development. This includes partnering with Global Retail to provide input on market needs and applicability of globally-developed tools to US retail environments.
· Constantly focus on refining, developing and innovating the adidas experience on the retail floor.

Knowledge, Skills and Abilities:

· Finger on the pulse of what pushes the cities culture forward
· Ability to manage and drive multiple event logistics set and maintains timelines.
· Solid knowledge around briefing process and managing agency relationships and deliverables.
· Experience and knowledge of event planning (set-up, catering, production / basic AV, etc.).
· Track record of innovation and delivery of results against tight deadlines
· Excellent communication skills are critical with key stakeholders globally and locally.
· 3-5 years of retail experience and/or project management experience.
· Ability to be Independent, ambitious and a self-starter.
· Ability to maintain a professional attitude in fast paced, changing environments.
· Advanced knowledge of industry-standard software, including the Microsoft Office Suite (Excel, PowerPoint and Word)

Qualifications:

· Four-year college or university degree, emphasis in marketing or communications preferred.
· Equivalent combination of education and/or experience may be substituted for degree.
· 2-3 years of Event Marketing, Retail Marketing or community-related experience required.
· Sport and culture enthusiast preferred and interest around social purpose.