Brand Marketing Manager | Opening Mama Shelter Lake Como (M/F/NB)

Job description

Company Description

MAMA?

Founded in 2008 by Serge Trigano and his sons Jérémie and Benjamin (co-founders of Club Med), Mama Shelter is a creator of living spaces and a daily director! 

These are atypical places, where everyone feels at home, places born of a blend of influences, freedoms, sensations and emotions. Each Mama tells the story of the city in which it is located, and all influences blend together. We offer our guests a joyful atmosphere and exceptional service at an affordable price.  

More than just rooms and restaurants, Mama Shelter is a dynamic, a vibe: they are true urban refuges, not only aesthetically pleasing and modern but also popular, welcoming and sexy . 

Whatever your role, we're all here to make the customer experience as unforgettable as possible.  

Our mission: to bring little moments of happiness to people . 

Our growth has enabled us to offer our teams great career paths through internal development and international mobility, and it's not a question of diplomas or years of experience. 

Mama Shelter is part of Ennismore , a creative hotel group rooted in cultures and destinations, with a global portfolio of brands. Ennismore is a joint venture with Accor , founded in 2021. 

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Our commitment to diversity and inclusion:  

Mama is an inclusive company, and our ambition is to recruit and promote diverse talent. Our advertisements are gender-neutral, so the masculine gender is used here to lighten the text.  

Job Description

Would you like to  join us and contribue  to the  opening  of our  Mama Shelter Lake Como  ?

You must be fluent in Italian as well as English. Please send an English version of your CV.

THE MISSION? 

Ready to elevate Mama Shelter’s brand to new heights? ✨ 
We’re searching for a creative and proactive  Marketing Manager  to join our vibrant team and drive our marketing and PR efforts. If you’re passionate about media relations, event planning , and supporting our F&B and sales teams , this  360° role is perfect for you! 

Develop the exposure of Mama Shelter brand  

· 
By receiving brand guidelines from HQ, you create your local marketing strategy  to promote Mama Shelter Lake Como as the must-visit lively and cultural venue.  

· 
Create and update in-house communication materials (posters, menus, flyers, collaterals, etc.). 

Reporting & Coordination  

· 
Track and analyse  the impact of your marketing actions (social media performance, PR coverage, event results). 

· 
Align with the central Brand team to ensure a one consistent voice across the world. 

Content & Social Media  

· 
Define and roll out the social media strategy for the hotel and its outlets in the local market. 

· 
You are the pen and the brush ️ of Mama Shelter for the visual and editorial content you are going to publish on your local social accounts (Instagram, TikTok, Facebook, etc.). 

PR & Influence Relations ️ 

· 
Time to show your social skills ️ by identifying, meeting, and building relationships with local journalists, media, and content creator/influencers. 

· 
Press officer of Mama Shelter Lake Como, you can coordinate incoming requests and organise visits, press events, press trips or photoshoots at the hotel. 

Events  

· 
In the group, YOU are the one planning the trip! Imagine, build and orchestrate an annual event calendar aligned with global activations and local trends. Dare the original and offbeat events. 

· 
As a theatre director, you’ll choose your artists and local collaborations but also handle logistics with F&B teams and external partners to deliver memorable events. 

Qualifications

MADE FOR YOU? ONLY IF…

·  You’re the pro in tough situations : Always one step ahead, you stay calm and make the right call when things get tricky.
·  You’re as real as it gets : Integrity and professionalism are your middle names, and you always keep it 100% honest.
·  Transparency is your thing : Your motives, methods, and goals are clear as day. No smoke and mirrors here!
·  You own your oops moments : Mistakes happen – you own them, learn from them, and help the team avoid them next time.
·  Business with a heart : You believe in doing things right, with honesty and fairness. No shortcuts. ⚖️
·  You keep secrets safe : Confidentiality is your superpower. Sensitive info stays in the vault. ️

YOUR LITTLE EXTRAS:

·  You always follow through : When you commit, you deliver. Every time.
·  Team player (and solo star) : Whether you’re working with the squad or flying solo, you nail it.
·  Your vibe is positive & approachable : You’ve got that energy that lifts the room, for both your colleagues and guests.
·  You know your people : You take the time to get to know your teammates and our guests. Relationships matter.
·  You’ve got everyone’s back : We’re all in this together – one big family making magic happen. ✨

Additional Information

Next, we're sure you know the tune :

First melody: “At Mama, no AI! We review your application in person and take the time to understand your background.
First verse: We organise an initial telephone interview with our People & Culture Team to see if your application fits in with our rhythm.
Chorus: Once you've passed the phone interview, we'll arrange a remote meeting or a meeting at Mama to meet the Gang! 
Last verse: Naturally, you'll receive a response from us within two to three weeks at the latest, whether it's a ✔️ or a ✖️.