Cluster Assistant Digital Marketing Manager

Job description

Company Description

The Novotel 5 stars resort located directly on the red sea with a beach area of 646m ; 268 rooms including 4 suites and 80 family rooms; 5 outlets and Spa, offers a wonderful experience that can cater perfectly for all tastes
 

Job Description

Main responsibilities:

- Build Digital yearly plan and budget for the hotel across Direct & Indirect channels

- Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B

- Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns and influencers

- Reporting and Analysis of Web Direct and Indirect performance

- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Handle the CRM and email Marketing with the third party tool

- Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels

- Manage Hotel’s online reputation

- Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Ensure Accor App visibility and usage uplift across the hotel

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications

Qualification & Skills

- A minimum of 2 to 3  years of experience E-Commerce / Digital Manager in Hospitality or Retail

- Excellent English, both verbal and written.

- Strong understanding of current digital marketing concepts, strategy and best practice

- Excellent Presentation and customer relationship skills

- Energetic and passionate to work